Original language | English |
---|---|
Pages (from-to) | 385-404 |
Journal | Marketing Intelligence & Planning |
Volume | 26 |
Issue number | 4 |
DOIs | |
Publication status | Published (in print/issue) - 2008 |
e-CRM in SMEs: an exploratory study in Northern Ireland
Paul Harrigan, Elaine Ramsey, Patrick Ibbotson
Research output: Contribution to journal › Article › peer-review
39
Citations
(Scopus)