Don't be fooled: profits result from being innovative and meeting consumers' need for convenience.

KC Herbst, JL Stanton, Gillian Armstrong

Research output: Contribution to journalArticle

Abstract

Consumers are time-starved and are desperate for convenience. In the present internationalresearch, the need for supermarkets in the United States and Europe to focus more on thecustomer through innovative merchandising and retailing tactics is discussed. The authors providea review of several trends in retailing throughout the United States, in addition to efforts beingmade in the United Kingdom to become less product-oriented and more customer-oriented. Thereview concludes with the finding that being innovative is about solving customers’ needs. Simplybeing new does not equate to being innovative.
LanguageEnglish
Pages23-27
JournalInnovative Marketing
Volume2
Issue number1
Publication statusPublished - 2006

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title = "Don't be fooled: profits result from being innovative and meeting consumers' need for convenience.",
abstract = "Consumers are time-starved and are desperate for convenience. In the present internationalresearch, the need for supermarkets in the United States and Europe to focus more on thecustomer through innovative merchandising and retailing tactics is discussed. The authors providea review of several trends in retailing throughout the United States, in addition to efforts beingmade in the United Kingdom to become less product-oriented and more customer-oriented. Thereview concludes with the finding that being innovative is about solving customers’ needs. Simplybeing new does not equate to being innovative.",
author = "KC Herbst and JL Stanton and Gillian Armstrong",
note = "Reference text: ACNielsen Strategic Planner (2002) F/D/M (Ex WM). Convenient Solutions Skyrocketing. 2. ACNielsen (2003). Household Shopping Frequency. 3. Davies, G. and E. Brito. Price and Quality Competition between Brands and Own Brands: A Value Systems Perspective. European Journal of Marketing, 2004. No. 38(1/2), pp. 30-55. 4. Feig, B. Value Isn’t Just about Price. Frozen Food Age, 2002. No. 50(6), p. 24. 5. Food Strategy Group. Fit For Market. 2004. Belfast: Northern Ireland Office. 6. George, R. and J.L. Stanton. Critical Trends Shaping Tomorrow’s Food Industry. 21 Trends for the 21st Century Conference, October 11, 2001. Northern Ireland Food and Drink Association, Belfast. 7. Sloan, A.E. Top Ten Trends to Watch and Work Out. Food Technology, 2001. No. 55(4), pp. 38-58. 8. Stanton, J.L., and K.C. Herbst. Commodities Must Begin to Act Like Branded ompanies: Some Perspectives from the United States. Journal of Marketing Management, 2005. No. 21, pp. 7-18. 9. Stanton, J.L., and K.C. Herbst. Slotting Allowances: Short-Term Gains and Long-Term Negative Effects on Retailers and Consumers. International Journal of Retail and Distribution Management, 2006. No. 34(3), pp. 187-197.",
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journal = "Innovative Marketing",
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Don't be fooled: profits result from being innovative and meeting consumers' need for convenience. / Herbst, KC; Stanton, JL; Armstrong, Gillian.

In: Innovative Marketing, Vol. 2, No. 1, 2006, p. 23-27.

Research output: Contribution to journalArticle

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