Does the Customer Trust You?

Una McMahon-Beattie, A Palmer, I Yeoman

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
LanguageEnglish
Title of host publicationRevenue Management: A Practical Pricing Perspective
EditorsI Yeoman, Una McMahon-Beattie
Place of PublicationBasingstoke
Pages55-71
Publication statusPublished - 2010

Cite this

McMahon-Beattie, U., Palmer, A., & Yeoman, I. (2010). Does the Customer Trust You? In I. Yeoman, & U. McMahon-Beattie (Eds.), Revenue Management: A Practical Pricing Perspective (pp. 55-71). Basingstoke.
McMahon-Beattie, Una ; Palmer, A ; Yeoman, I. / Does the Customer Trust You?. Revenue Management: A Practical Pricing Perspective. editor / I Yeoman ; Una McMahon-Beattie. Basingstoke, 2010. pp. 55-71
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McMahon-Beattie, U, Palmer, A & Yeoman, I 2010, Does the Customer Trust You? in I Yeoman & U McMahon-Beattie (eds), Revenue Management: A Practical Pricing Perspective. Basingstoke, pp. 55-71.

Does the Customer Trust You? / McMahon-Beattie, Una; Palmer, A; Yeoman, I.

Revenue Management: A Practical Pricing Perspective. ed. / I Yeoman; Una McMahon-Beattie. Basingstoke, 2010. p. 55-71.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Does the Customer Trust You?

AU - McMahon-Beattie, Una

AU - Palmer, A

AU - Yeoman, I

PY - 2010

Y1 - 2010

M3 - Chapter

SN - 978-0-230-24141-1

SP - 55

EP - 71

BT - Revenue Management: A Practical Pricing Perspective

A2 - Yeoman, I

A2 - McMahon-Beattie, Una

CY - Basingstoke

ER -

McMahon-Beattie U, Palmer A, Yeoman I. Does the Customer Trust You? In Yeoman I, McMahon-Beattie U, editors, Revenue Management: A Practical Pricing Perspective. Basingstoke. 2010. p. 55-71