Does the Customer Trust You?

Una McMahon-Beattie, A Palmer, I Yeoman

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish
Title of host publicationRevenue Management: A Practical Pricing Perspective
EditorsI Yeoman, Una McMahon-Beattie
Place of PublicationBasingstoke
PublisherPalgrave Macmillan
Pages55-71
ISBN (Print)978-0-230-24141-1
Publication statusPublished - 2010

Cite this

McMahon-Beattie, U., Palmer, A., & Yeoman, I. (2010). Does the Customer Trust You? In I. Yeoman, & U. McMahon-Beattie (Eds.), Revenue Management: A Practical Pricing Perspective (pp. 55-71). Basingstoke: Palgrave Macmillan.