Does the Customer Trust You?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Revenue Management: A Practical Pricing Perspective
Editors	I Yeoman, Una McMahon-Beattie
Place of Publication	Basingstoke
Publisher	Palgrave Macmillan
Pages	55-71
ISBN (Print)	978-0-230-24141-1
Publication status	Published (in print/issue) - 2010

Cite this

@inbook{3f9f984705674baf90eae0a09b861877,

title = "Does the Customer Trust You?",

author = "Una McMahon-Beattie and A Palmer and I Yeoman",

year = "2010",

language = "English",

isbn = "978-0-230-24141-1",

pages = "55--71",

editor = "I Yeoman and Una McMahon-Beattie",

booktitle = "Revenue Management: A Practical Pricing Perspective",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}