Does the Customer Trust You?

Una McMahon-Beattie, A Palmer, I Yeoman

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationRevenue Management: A Practical Pricing Perspective
EditorsI Yeoman, Una McMahon-Beattie
Place of PublicationBasingstoke
PublisherPalgrave Macmillan
Pages55-71
ISBN (Print)978-0-230-24141-1
Publication statusPublished - 2010

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