Discovering Internet Marketing Intelligence Through Online Analytical Web Usage Mining

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@article{9eccda0e3e044be49c9e0900a0822efe,

title = "Discovering Internet Marketing Intelligence Through Online Analytical Web Usage Mining",

author = "Buchner, {Alex G} and Maurice Mulvenna",

year = "1998",

month = dec,

language = "English",

volume = "27",

pages = "54--61",

journal = "SIGMOD Record",

publisher = "Association for Computing Machinery",

number = "4",

}