Discovering Internet Marketing Intelligence Through Online Analytical Web Usage Mining

Alex G Buchner, Maurice Mulvenna

Research output: Contribution to journalArticle

164 Citations (Scopus)
LanguageEnglish
Pages54-61
JournalSIGMOD Record
Volume27
Issue number4
Publication statusPublished - Dec 1998

Cite this

@article{9eccda0e3e044be49c9e0900a0822efe,
title = "Discovering Internet Marketing Intelligence Through Online Analytical Web Usage Mining",
author = "Buchner, {Alex G} and Maurice Mulvenna",
year = "1998",
month = "12",
language = "English",
volume = "27",
pages = "54--61",
number = "4",

}

Discovering Internet Marketing Intelligence Through Online Analytical Web Usage Mining. / Buchner, Alex G; Mulvenna, Maurice.

Vol. 27, No. 4, 12.1998, p. 54-61.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Discovering Internet Marketing Intelligence Through Online Analytical Web Usage Mining

AU - Buchner, Alex G

AU - Mulvenna, Maurice

PY - 1998/12

Y1 - 1998/12

UR - http://www.acm.org/sigmod/record/

M3 - Article

VL - 27

SP - 54

EP - 61

IS - 4

ER -