Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate

AG Buchner; Maurice Mulvenna

Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Abstract

The potential of applying data mining and artificial intelligence techniques to discover behavioural patterns in Internet log files are provocatively outlined. It is shown how national and international regulations have relatively low impact on knowledge discovery, which results in intelligence, hitherto unknown to the marketing community.

Original language	English
Title of host publication	Unknown Host Publication
Publisher	International Telecommunications Society
Number of pages	3
Publication status	Accepted/In press - 24 Jun 1998
Event	Twelfth Biennial International Telecommunications Society Conference (ITS-98) - Stockholm Duration: 24 Jun 1998 → …

Conference

Conference	Twelfth Biennial International Telecommunications Society Conference (ITS-98)
Period	24/06/98 → …

Keywords

Internet log files
data mining
electronic commerce

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MULVENNA-Discovering Behavioural Patterns in Internet Log Files- Playing the Devil’s Advocate Author Accepted Manuscript, 273 KB

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title = "Discovering Behavioural Patterns in Internet Log Files: Playing the Devil{\textquoteright}s Advocate",

abstract = "The potential of applying data mining and artificial intelligence techniques to discover behavioural patterns in Internet log files are provocatively outlined. It is shown how national and international regulations have relatively low impact on knowledge discovery, which results in intelligence, hitherto unknown to the marketing community.",

keywords = "Internet log files, data mining, electronic commerce",

author = "AG Buchner and Maurice Mulvenna",

year = "1998",

month = jun,

day = "24",

language = "English",

booktitle = "Unknown Host Publication",

publisher = "International Telecommunications Society",

address = "Canada",

note = "Twelfth Biennial International Telecommunications Society Conference (ITS-98) ; Conference date: 24-06-1998",

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T1 - Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate

AU - Buchner, AG

AU - Mulvenna, Maurice

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Y1 - 1998/6/24

N2 - The potential of applying data mining and artificial intelligence techniques to discover behavioural patterns in Internet log files are provocatively outlined. It is shown how national and international regulations have relatively low impact on knowledge discovery, which results in intelligence, hitherto unknown to the marketing community.

AB - The potential of applying data mining and artificial intelligence techniques to discover behavioural patterns in Internet log files are provocatively outlined. It is shown how national and international regulations have relatively low impact on knowledge discovery, which results in intelligence, hitherto unknown to the marketing community.

KW - Internet log files

KW - data mining

KW - electronic commerce

M3 - Conference contribution

BT - Unknown Host Publication

PB - International Telecommunications Society

T2 - Twelfth Biennial International Telecommunications Society Conference (ITS-98)

Y2 - 24 June 1998

ER -

Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate

Abstract

Conference

Keywords

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