Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate

AG Buchner, Maurice Mulvenna

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The potential of applying data mining and artificial intelligence techniques to discover behavioural patterns in Internet log files are provocatively outlined. It is shown how national and international regulations have relatively low impact on knowledge discovery, which results in intelligence, hitherto unknown to the marketing community.
LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages3
Publication statusAccepted/In press - 24 Jun 1998
EventTwelfth Biennial International Telecommunications Society Conference (ITS-98) - Stockholm
Duration: 24 Jun 1998 → …

Conference

ConferenceTwelfth Biennial International Telecommunications Society Conference (ITS-98)
Period24/06/98 → …

Fingerprint

Data mining
Internet
Artificial intelligence
Marketing

Keywords

  • Internet log files
  • data mining
  • electronic commerce

Cite this

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title = "Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate",
abstract = "The potential of applying data mining and artificial intelligence techniques to discover behavioural patterns in Internet log files are provocatively outlined. It is shown how national and international regulations have relatively low impact on knowledge discovery, which results in intelligence, hitherto unknown to the marketing community.",
keywords = "Internet log files, data mining, electronic commerce",
author = "AG Buchner and Maurice Mulvenna",
year = "1998",
month = "6",
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booktitle = "Unknown Host Publication",

}

Buchner, AG & Mulvenna, M 1998, Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate. in Unknown Host Publication. Twelfth Biennial International Telecommunications Society Conference (ITS-98), 24/06/98.

Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate. / Buchner, AG; Mulvenna, Maurice.

Unknown Host Publication. 1998.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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AU - Mulvenna, Maurice

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AB - The potential of applying data mining and artificial intelligence techniques to discover behavioural patterns in Internet log files are provocatively outlined. It is shown how national and international regulations have relatively low impact on knowledge discovery, which results in intelligence, hitherto unknown to the marketing community.

KW - Internet log files

KW - data mining

KW - electronic commerce

M3 - Conference contribution

BT - Unknown Host Publication

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