The potential of applying data mining and artificial intelligence techniques to discover behavioural patterns in Internet log files are provocatively outlined. It is shown how national and international regulations have relatively low impact on knowledge discovery, which results in intelligence, hitherto unknown to the marketing community.
|Title of host publication||Unknown Host Publication|
|Publisher||International Telecommunications Society|
|Number of pages||3|
|Publication status||Accepted/In press - 24 Jun 1998|
|Event||Twelfth Biennial International Telecommunications Society Conference (ITS-98) - Stockholm|
Duration: 24 Jun 1998 → …
|Conference||Twelfth Biennial International Telecommunications Society Conference (ITS-98)|
|Period||24/06/98 → …|
- Internet log files
- data mining
- electronic commerce
Buchner, AG., & Mulvenna, M. (Accepted/In press). Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate. In Unknown Host Publication International Telecommunications Society.