Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate

AG Buchner, Maurice Mulvenna

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Downloads (Pure)

Abstract

The potential of applying data mining and artificial intelligence techniques to discover behavioural patterns in Internet log files are provocatively outlined. It is shown how national and international regulations have relatively low impact on knowledge discovery, which results in intelligence, hitherto unknown to the marketing community.
Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherInternational Telecommunications Society
Number of pages3
Publication statusAccepted/In press - 24 Jun 1998
EventTwelfth Biennial International Telecommunications Society Conference (ITS-98) - Stockholm
Duration: 24 Jun 1998 → …

Conference

ConferenceTwelfth Biennial International Telecommunications Society Conference (ITS-98)
Period24/06/98 → …

Keywords

  • Internet log files
  • data mining
  • electronic commerce

Fingerprint Dive into the research topics of 'Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate'. Together they form a unique fingerprint.

  • Cite this

    Buchner, AG., & Mulvenna, M. (Accepted/In press). Discovering Behavioural Patterns in Internet Log Files: Playing the Devil’s Advocate. In Unknown Host Publication International Telecommunications Society.