Fingerprint
Dive into the research topics of 'Discovering & Deploying Marketing Knowledge through Web Usage Mining'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Discovering & Deploying Marketing Knowledge through Web Usage Mining
- Maurice Mulvenna
- , AG Buchner
- , SS Anand
- , John Hughes
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
84
Downloads
(Pure)