Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Contribution to journal › Article › peer-review

39 Citations (Scopus)

1 results
- Last Name(descending)

Geoff Simmons
- Department of Hospitality & Tourism Mgmt - Professor of Marketing and Consumer Insight
- Ulster University Business School - Full Professor
Person: Academic