Diffusion of Innovation within the Banking Industry with a Specific Focus on Internet Banking in Ireland

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
Number of pages5
Publication statusAccepted/In press - 6 Sep 2000
EventAcademy of Marketing Conference - Bridging the Divide - University of Derby
Duration: 6 Sep 2000 → …

Conference

ConferenceAcademy of Marketing Conference - Bridging the Divide
Period6/09/00 → …

Keywords

  • Diffusion of Innovation
  • Distribution Channels
  • Retail Banking Industry
  • Internet Banking

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