Diffusion of Innovation within the Banking Industry with a Specific Focus on Internet Banking in Ireland

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherAcademy of Marketing
Number of pages5
Publication statusAccepted/In press - 6 Sept 2000
EventAcademy of Marketing Conference - Bridging the Divide - University of Derby
Duration: 6 Sept 2000 → …


ConferenceAcademy of Marketing Conference - Bridging the Divide
Period6/09/00 → …


  • Diffusion of Innovation
  • Distribution Channels
  • Retail Banking Industry
  • Internet Banking

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