Dietary strategies and uptake of reduced fat foods

Barbara J. Stewart-Knox, J Hamilton, H Parr, B Bunting

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Aim This research has sought to identify factors determining consumer uptake and rejection of reduced fat foods. Initial qualitative research implied that use of reduced fat products could be dependent upon which dietary health strategies people adopt. This analysis therefore explores the degree to which various dietary strategies predict uptake of reduced fat products. Method Items were derived from prior qualitative findings and responses to relevant issues surveyed by interview (n = 1004) within selected retail outlets throughout Northern Ireland and England. Results Logistic regression analysis indicated that concern over health, drive to reduce calorie consumption, to increase intake of fish and poultry and fruit and vegetables consistently predicted consumption across a range of reduced fat products. These dietary strategies appeared to predict uptake of reduced fat foods to a greater degree than perceived taste or price. Conclusion The findings imply that for reduced fat foods to achieve universal acceptance promotional messages need to be translated into commonly adopted dietary health strategies.
LanguageEnglish
Pages121-128
JournalJournal of Human Nutrition and Dietetics
Volume18
Issue number2
Publication statusPublished - Apr 2005

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Fats
Food
Health
Northern Ireland
Qualitative Research
Poultry
England
Vegetables
Fruit
Fishes
Logistic Models
Regression Analysis
Interviews
Research

Cite this

Stewart-Knox, B. J., Hamilton, J., Parr, H., & Bunting, B. (2005). Dietary strategies and uptake of reduced fat foods. Journal of Human Nutrition and Dietetics, 18(2), 121-128.
Stewart-Knox, Barbara J. ; Hamilton, J ; Parr, H ; Bunting, B. / Dietary strategies and uptake of reduced fat foods. In: Journal of Human Nutrition and Dietetics. 2005 ; Vol. 18, No. 2. pp. 121-128.
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Stewart-Knox, BJ, Hamilton, J, Parr, H & Bunting, B 2005, 'Dietary strategies and uptake of reduced fat foods', Journal of Human Nutrition and Dietetics, vol. 18, no. 2, pp. 121-128.

Dietary strategies and uptake of reduced fat foods. / Stewart-Knox, Barbara J.; Hamilton, J; Parr, H; Bunting, B.

In: Journal of Human Nutrition and Dietetics, Vol. 18, No. 2, 04.2005, p. 121-128.

Research output: Contribution to journalArticle

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