Developing the Sports Tourism Product - Ireland's Approach

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

‘Recent decades have seen the provision of sporting activities become an increasingly significant part of tourism’ (Devine, 2009: 10). Weed (2009) discusses how the growing popularity of sports tourism is providing established and emerging destinations with an additional vehicle to help them develop their tourism industries. Visit Scotland, for instance, is keen to promote the country as a destination for adventure sports, water sports and outdoor activities such as trekking and mountain biking. Elsewhere, New Zealand is renowned for its adventure sports whilst Canada has turned its attention to promoting winter sports. Trekking in the wild in Central and South America and Africa is also becoming increasingly popular, whilst countries like Croatia and Greece are keen to promote themselves as archetypal sailing destinations. This paper will discuss the sports tourism market and provide an insight into how the Republic of Ireland has developed its sports tourism product.
LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages9
Publication statusPublished - 23 Nov 2010
EventInternational Hospitality and Tourism Research Conference - Switzerland November
Duration: 23 Nov 2010 → …

Conference

ConferenceInternational Hospitality and Tourism Research Conference
Period23/11/10 → …

Fingerprint

Ireland
Sports
Tourism
Central America
Croatia
Greece
popularity
republic
New Zealand
Canada
water
industry
market

Keywords

  • Public Sector
  • The Sports Tourism Initiative
  • Niche Marketing
  • Product Development

Cite this

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title = "Developing the Sports Tourism Product - Ireland's Approach",
abstract = "‘Recent decades have seen the provision of sporting activities become an increasingly significant part of tourism’ (Devine, 2009: 10). Weed (2009) discusses how the growing popularity of sports tourism is providing established and emerging destinations with an additional vehicle to help them develop their tourism industries. Visit Scotland, for instance, is keen to promote the country as a destination for adventure sports, water sports and outdoor activities such as trekking and mountain biking. Elsewhere, New Zealand is renowned for its adventure sports whilst Canada has turned its attention to promoting winter sports. Trekking in the wild in Central and South America and Africa is also becoming increasingly popular, whilst countries like Croatia and Greece are keen to promote themselves as archetypal sailing destinations. This paper will discuss the sports tourism market and provide an insight into how the Republic of Ireland has developed its sports tourism product.",
keywords = "Public Sector, The Sports Tourism Initiative, Niche Marketing, Product Development",
author = "Adrian Devine",
year = "2010",
month = "11",
day = "23",
language = "English",
booktitle = "Unknown Host Publication",

}

Devine, A 2010, Developing the Sports Tourism Product - Ireland's Approach. in Unknown Host Publication. International Hospitality and Tourism Research Conference, 23/11/10.

Developing the Sports Tourism Product - Ireland's Approach. / Devine, Adrian.

Unknown Host Publication. 2010.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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AB - ‘Recent decades have seen the provision of sporting activities become an increasingly significant part of tourism’ (Devine, 2009: 10). Weed (2009) discusses how the growing popularity of sports tourism is providing established and emerging destinations with an additional vehicle to help them develop their tourism industries. Visit Scotland, for instance, is keen to promote the country as a destination for adventure sports, water sports and outdoor activities such as trekking and mountain biking. Elsewhere, New Zealand is renowned for its adventure sports whilst Canada has turned its attention to promoting winter sports. Trekking in the wild in Central and South America and Africa is also becoming increasingly popular, whilst countries like Croatia and Greece are keen to promote themselves as archetypal sailing destinations. This paper will discuss the sports tourism market and provide an insight into how the Republic of Ireland has developed its sports tourism product.

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KW - Niche Marketing

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