DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS

Adrian Devine; Frances Devine

DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS

Self-funded

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as ‘the development and marketing of events for tourism and economic development purposes’. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.

Original language	English
Title of host publication	Unknown Host Publication
Publisher	Council for Hospitality Management Education
Number of pages	7
Publication status	Accepted/In press - 8 Mar 2016
Event	Council for Hospitality Management and Education Annual Research Conference. - Ulster University, Belfast. Duration: 8 Mar 2016 → …

Conference

Conference	Council for Hospitality Management and Education Annual Research Conference.
Period	8/03/16 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

Event tourism
strategic planning
development
Northern Ireland

Cite this

@inproceedings{8207a5317f6d4ca1a06b40f9b9d2e928,

title = "DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS",

abstract = "The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as {\textquoteleft}the development and marketing of events for tourism and economic development purposes{\textquoteright}. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.",

keywords = "Event tourism, strategic planning, development, Northern Ireland",

author = "Adrian Devine and Frances Devine",

year = "2016",

month = mar,

day = "8",

language = "English",

booktitle = "Unknown Host Publication",

publisher = "Council for Hospitality Management Education",

address = "United Kingdom",

note = "Council for Hospitality Management and Education Annual Research Conference. ; Conference date: 08-03-2016",

}

TY - GEN

T1 - DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS

AU - Devine, Adrian

AU - Devine, Frances

PY - 2016/3/8

Y1 - 2016/3/8

N2 - The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as ‘the development and marketing of events for tourism and economic development purposes’. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.

AB - The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as ‘the development and marketing of events for tourism and economic development purposes’. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.

KW - Event tourism

KW - strategic planning

KW - development

KW - Northern Ireland

M3 - Conference contribution

BT - Unknown Host Publication

PB - Council for Hospitality Management Education

T2 - Council for Hospitality Management and Education Annual Research Conference.

Y2 - 8 March 2016

ER -

DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS

Abstract

Conference

UN SDGs

Keywords

Fingerprint

Cite this