Abstract
The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as ‘the development and marketing of events for tourism and economic development purposes’. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.
| Original language | English |
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| Title of host publication | Unknown Host Publication |
| Publisher | Council for Hospitality Management Education |
| Number of pages | 7 |
| Publication status | Accepted/In press - 8 Mar 2016 |
| Event | Council for Hospitality Management and Education Annual Research Conference. - Ulster University, Belfast. Duration: 8 Mar 2016 → … |
Conference
| Conference | Council for Hospitality Management and Education Annual Research Conference. |
|---|---|
| Period | 8/03/16 → … |
Keywords
- Event tourism
- strategic planning
- development
- Northern Ireland
