DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as ‘the development and marketing of events for tourism and economic development purposes’. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.
LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages7
Publication statusAccepted/In press - 8 Mar 2016
EventCouncil for Hospitality Management and Education Annual Research Conference. - Ulster University, Belfast.
Duration: 8 Mar 2016 → …

Conference

ConferenceCouncil for Hospitality Management and Education Annual Research Conference.
Period8/03/16 → …

Fingerprint

Event tourism
Political economics
Target markets
Economics
Marketing
Planning
Government
Seasonality
Economic development
Tourism development
Tourism
Strategic fit
Funding
Industry

Keywords

  • Event tourism
  • strategic planning
  • development
  • Northern Ireland

Cite this

@inproceedings{8207a5317f6d4ca1a06b40f9b9d2e928,
title = "DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS",
abstract = "The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as ‘the development and marketing of events for tourism and economic development purposes’. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.",
keywords = "Event tourism, strategic planning, development, Northern Ireland",
author = "Adrian Devine and Frances Devine",
year = "2016",
month = "3",
day = "8",
language = "English",
booktitle = "Unknown Host Publication",

}

Devine, A & Devine, F 2016, DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS. in Unknown Host Publication. Council for Hospitality Management and Education Annual Research Conference., 8/03/16.

DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS. / Devine, Adrian; Devine, Frances.

Unknown Host Publication. 2016.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS

AU - Devine, Adrian

AU - Devine, Frances

PY - 2016/3/8

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N2 - The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as ‘the development and marketing of events for tourism and economic development purposes’. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.

AB - The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as ‘the development and marketing of events for tourism and economic development purposes’. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.

KW - Event tourism

KW - strategic planning

KW - development

KW - Northern Ireland

M3 - Conference contribution

BT - Unknown Host Publication

ER -