DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as ‘the development and marketing of events for tourism and economic development purposes’. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.
Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherCouncil for Hospitality Management Education
Number of pages7
Publication statusAccepted/In press - 8 Mar 2016
EventCouncil for Hospitality Management and Education Annual Research Conference. - Ulster University, Belfast.
Duration: 8 Mar 2016 → …

Conference

ConferenceCouncil for Hospitality Management and Education Annual Research Conference.
Period8/03/16 → …

Keywords

  • Event tourism
  • strategic planning
  • development
  • Northern Ireland

Fingerprint Dive into the research topics of 'DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS'. Together they form a unique fingerprint.

  • Cite this

    Devine, A., & Devine, F. (Accepted/In press). DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS. In Unknown Host Publication Council for Hospitality Management Education.