Deco Dandy: Designing Masculinity in 1920s Paris

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‘Whereas men go to London for suits & shirts, women all dream of being dressed in Paris’ is an aphorism formulated to promote the 1925 Exposition Internationale des Art Décoratifs et Industriels Modernes, but one that has rarely been challenged in the intervening century. This new book, entitled Deco Dandy, which broadly interrogates the intersecting histories of urban modernity, cultural patrimony, national masculinity and global capitalism, as played out in the democratization of luxury design in the French capital during the interwar decades, shows how such axioms have become centralized assumptions in the history of modern design. Throughout his perceptive narrative, John Potvin demonstrates that the collapsing of consumption...
Original languageEnglish
JournalJournal of Design History
Publication statusPublished online - 30 Jul 2021


  • Visual Arts and Performing Arts


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