Data Mining Techniques in Electronic Shopping Malls

L Moussy, Maurice Mulvenna, Alex Büchner, J Clinton

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

There are now hundredss of thousands of online Internet shopping providers world-wide, with more appearing each month. Each of these online retailers generates data on the customers who use the sites to either browse or buy. The potential for direct marketing is enormous - browsers and buyers of products can be identified and targeted with attractive offers and sales promotions.
LanguageEnglish
Title of host publicationTechnologies for the Information Society: Developments and Opportunities
EditorsJ.-Y. Roger, B Stanford-Smith, P.T. Kidd
PublisherIOS Press
Pages368-372
ISBN (Print)90-5199-450-8.
Publication statusPublished - 1998

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Shopping mall
Data mining
Sales promotion
Retailers
Direct marketing
Buyers
Internet shopping

Cite this

Moussy, L., Mulvenna, M., Büchner, A., & Clinton, J. (1998). Data Mining Techniques in Electronic Shopping Malls. In J-Y. Roger, B. Stanford-Smith, & P. T. Kidd (Eds.), Technologies for the Information Society: Developments and Opportunities (pp. 368-372). IOS Press.
Moussy, L ; Mulvenna, Maurice ; Büchner, Alex ; Clinton, J. / Data Mining Techniques in Electronic Shopping Malls. Technologies for the Information Society: Developments and Opportunities. editor / J.-Y. Roger ; B Stanford-Smith ; P.T. Kidd. IOS Press, 1998. pp. 368-372
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Moussy, L, Mulvenna, M, Büchner, A & Clinton, J 1998, Data Mining Techniques in Electronic Shopping Malls. in J-Y Roger, B Stanford-Smith & PT Kidd (eds), Technologies for the Information Society: Developments and Opportunities. IOS Press, pp. 368-372.

Data Mining Techniques in Electronic Shopping Malls. / Moussy, L; Mulvenna, Maurice; Büchner, Alex; Clinton, J.

Technologies for the Information Society: Developments and Opportunities. ed. / J.-Y. Roger; B Stanford-Smith; P.T. Kidd. IOS Press, 1998. p. 368-372.

Research output: Chapter in Book/Report/Conference proceedingChapter

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AU - Büchner, Alex

AU - Clinton, J

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AB - There are now hundredss of thousands of online Internet shopping providers world-wide, with more appearing each month. Each of these online retailers generates data on the customers who use the sites to either browse or buy. The potential for direct marketing is enormous - browsers and buyers of products can be identified and targeted with attractive offers and sales promotions.

M3 - Chapter

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EP - 372

BT - Technologies for the Information Society: Developments and Opportunities

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PB - IOS Press

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Moussy L, Mulvenna M, Büchner A, Clinton J. Data Mining Techniques in Electronic Shopping Malls. In Roger J-Y, Stanford-Smith B, Kidd PT, editors, Technologies for the Information Society: Developments and Opportunities. IOS Press. 1998. p. 368-372