Data Mining Techniques in Electronic Shopping Malls

L Moussy, Maurice Mulvenna, Alex Büchner, J Clinton

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


There are now hundredss of thousands of online Internet shopping providers world-wide, with more appearing each month. Each of these online retailers generates data on the customers who use the sites to either browse or buy. The potential for direct marketing is enormous - browsers and buyers of products can be identified and targeted with attractive offers and sales promotions.
Original languageEnglish
Title of host publicationTechnologies for the Information Society: Developments and Opportunities
EditorsJ.-Y. Roger, B Stanford-Smith, P.T. Kidd
PublisherIOS Press
ISBN (Print)90-5199-450-8.
Publication statusPublished (in print/issue) - 1998


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