Data Mining Techniques in Electronic Shopping Malls

L Moussy; Maurice Mulvenna; Alex Büchner; J Clinton

Data Mining Techniques in Electronic Shopping Malls

L Moussy, Maurice Mulvenna, Alex Büchner, J Clinton

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

There are now hundredss of thousands of online Internet shopping providers world-wide, with more appearing each month. Each of these online retailers generates data on the customers who use the sites to either browse or buy. The potential for direct marketing is enormous - browsers and buyers of products can be identified and targeted with attractive offers and sales promotions.

Original language	English
Title of host publication	Technologies for the Information Society: Developments and Opportunities
Editors	J.-Y. Roger, B Stanford-Smith, P.T. Kidd
Publisher	IOS Press
Pages	368-372
ISBN (Print)	90-5199-450-8.
Publication status	Published (in print/issue) - 1998

Cite this

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title = "Data Mining Techniques in Electronic Shopping Malls",

abstract = "There are now hundredss of thousands of online Internet shopping providers world-wide, with more appearing each month. Each of these online retailers generates data on the customers who use the sites to either browse or buy. The potential for direct marketing is enormous - browsers and buyers of products can be identified and targeted with attractive offers and sales promotions.",

author = "L Moussy and Maurice Mulvenna and Alex B{\"u}chner and J Clinton",

year = "1998",

language = "English",

isbn = "90-5199-450-8.",

pages = "368--372",

editor = "J.-Y. Roger and B Stanford-Smith and P.T. Kidd",

booktitle = "Technologies for the Information Society: Developments and Opportunities",

publisher = "IOS Press",

address = "Netherlands",

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TY - CHAP

T1 - Data Mining Techniques in Electronic Shopping Malls

AU - Moussy, L

AU - Mulvenna, Maurice

AU - Büchner, Alex

AU - Clinton, J

PY - 1998

Y1 - 1998

N2 - There are now hundredss of thousands of online Internet shopping providers world-wide, with more appearing each month. Each of these online retailers generates data on the customers who use the sites to either browse or buy. The potential for direct marketing is enormous - browsers and buyers of products can be identified and targeted with attractive offers and sales promotions.

AB - There are now hundredss of thousands of online Internet shopping providers world-wide, with more appearing each month. Each of these online retailers generates data on the customers who use the sites to either browse or buy. The potential for direct marketing is enormous - browsers and buyers of products can be identified and targeted with attractive offers and sales promotions.

M3 - Chapter

SN - 90-5199-450-8.

SP - 368

EP - 372

BT - Technologies for the Information Society: Developments and Opportunities

A2 - Roger, J.-Y.

A2 - Stanford-Smith, B

A2 - Kidd, P.T.

PB - IOS Press

ER -

Data Mining Techniques in Electronic Shopping Malls

Abstract

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