Data Mining: Giving E-Tailers What They Want

Maurice Mulvenna, Alex G Buchner, L Moussy, D Slater

Research output: Contribution to journalArticle

Abstract

This paper looks at data mining applied to Internet retailing from the perspective of a user partner in the MIMIC research project. It discusses the methods used to identify user requirements, and outlines these user requirements. It also examines the nature of the business process within which data mining should be implemented. In particular, the paper focuses upon the relationship between Internet retailers and service providers who provide the retailers with specialist services. It also provides an overview of the main results to date of the MIMIC project.
LanguageEnglish
Pages289-298
JournalInternational Journal of e-Business Strategy Management
Volume1
Issue number4
Publication statusPublished - May 2000

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Data mining
Retailers
Business process
World Wide Web
Internet retailing
Service provider

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Mulvenna, M., Buchner, A. G., Moussy, L., & Slater, D. (2000). Data Mining: Giving E-Tailers What They Want. 1(4), 289-298.
Mulvenna, Maurice ; Buchner, Alex G ; Moussy, L ; Slater, D. / Data Mining: Giving E-Tailers What They Want. 2000 ; Vol. 1, No. 4. pp. 289-298.
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Mulvenna, M, Buchner, AG, Moussy, L & Slater, D 2000, 'Data Mining: Giving E-Tailers What They Want', vol. 1, no. 4, pp. 289-298.

Data Mining: Giving E-Tailers What They Want. / Mulvenna, Maurice; Buchner, Alex G; Moussy, L; Slater, D.

Vol. 1, No. 4, 05.2000, p. 289-298.

Research output: Contribution to journalArticle

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Mulvenna M, Buchner AG, Moussy L, Slater D. Data Mining: Giving E-Tailers What They Want. 2000 May;1(4):289-298.