Data Mining: Giving E-Tailers What They Want

Maurice Mulvenna, Alex G Buchner, L Moussy, D Slater

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This paper looks at data mining applied to Internet retailing from the perspective of a user partner in the MIMIC research project. It discusses the methods used to identify user requirements, and outlines these user requirements. It also examines the nature of the business process within which data mining should be implemented. In particular, the paper focuses upon the relationship between Internet retailers and service providers who provide the retailers with specialist services. It also provides an overview of the main results to date of the MIMIC project.
Original languageEnglish
Pages (from-to)289-298
JournalInternational Journal of e-Business Strategy Management
Issue number4
Publication statusPublished (in print/issue) - May 2000


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