| Original language | English |
|---|---|
| Pages (from-to) | 32-37 |
| Journal | Electronic Markets |
| Volume | 8 |
| Issue number | 3 |
| Publication status | Published (in print/issue) - 14 Jun 1998 |
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Data Driven Marketing
- Maurice Mulvenna
- , Marian Norwood
- , Alex G Buchner
Research output: Contribution to journal › Article › peer-review
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