Data Driven Marketing

Maurice Mulvenna, Marian Norwood, Alex G Buchner

Research output: Contribution to journalArticle

340 Downloads (Pure)
Original languageEnglish
Pages (from-to)32-37
JournalElectronic Markets
Volume8
Issue number3
Publication statusPublished - 14 Jun 1998

Cite this

Mulvenna, M., Norwood, M., & Buchner, A. G. (1998). Data Driven Marketing. Electronic Markets, 8(3), 32-37.