Data Driven Marketing

Maurice Mulvenna, Marian Norwood, Alex G Buchner

Research output: Contribution to journalArticle

LanguageEnglish
Pages32-37
JournalElectronic Markets
Volume8
Issue number3
Publication statusPublished - 14 Jun 1998

Cite this

Mulvenna, M., Norwood, M., & Buchner, A. G. (1998). Data Driven Marketing. Electronic Markets, 8(3), 32-37.
Mulvenna, Maurice ; Norwood, Marian ; Buchner, Alex G. / Data Driven Marketing. In: Electronic Markets. 1998 ; Vol. 8, No. 3. pp. 32-37.
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Mulvenna, M, Norwood, M & Buchner, AG 1998, 'Data Driven Marketing', Electronic Markets, vol. 8, no. 3, pp. 32-37.

Data Driven Marketing. / Mulvenna, Maurice; Norwood, Marian; Buchner, Alex G.

In: Electronic Markets, Vol. 8, No. 3, 14.06.1998, p. 32-37.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Data Driven Marketing

AU - Mulvenna, Maurice

AU - Norwood, Marian

AU - Buchner, Alex G

PY - 1998/6/14

Y1 - 1998/6/14

UR - http://www.electronicmarkets.org/

M3 - Article

VL - 8

SP - 32

EP - 37

JO - Electronic Markets

T2 - Electronic Markets

JF - Electronic Markets

SN - 1019-6781

IS - 3

ER -

Mulvenna M, Norwood M, Buchner AG. Data Driven Marketing. Electronic Markets. 1998 Jun 14;8(3):32-37.