Data Driven Marketing

Maurice Mulvenna, Marian Norwood, Alex G Buchner

Research output: Contribution to journalArticlepeer-review

1632 Downloads (Pure)
Original languageEnglish
Pages (from-to)32-37
JournalElectronic Markets
Volume8
Issue number3
Publication statusPublished (in print/issue) - 14 Jun 1998

Cite this