Original language | English |
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Pages (from-to) | 32-37 |
Journal | Electronic Markets |
Volume | 8 |
Issue number | 3 |
Publication status | Published (in print/issue) - 14 Jun 1998 |
Data Driven Marketing
Maurice Mulvenna, Marian Norwood, Alex G Buchner
Research output: Contribution to journal › Article › peer-review
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