Customer loyalty: an empirical study

Rosalind McMullan, Audrey Gilmore

    Research output: Contribution to journalArticle

    77 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1084-1094
    JournalEuropean Journal of Marketing
    Volume42
    Issue number9/10
    DOIs
    Publication statusPublished - 2008

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