Customer loyalty: an empirical study

Rosalind McMullan, Audrey Gilmore

    Research output: Contribution to journalArticle

    74 Citations (Scopus)
    LanguageEnglish
    Pages1084-1094
    JournalEuropean Journal of Marketing
    Volume42
    Issue number9/10
    DOIs
    Publication statusPublished - 2008

    Cite this

    McMullan, Rosalind ; Gilmore, Audrey. / Customer loyalty: an empirical study. In: European Journal of Marketing. 2008 ; Vol. 42, No. 9/10. pp. 1084-1094.
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    author = "Rosalind McMullan and Audrey Gilmore",
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    language = "English",
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    McMullan, R & Gilmore, A 2008, 'Customer loyalty: an empirical study', European Journal of Marketing, vol. 42, no. 9/10, pp. 1084-1094. https://doi.org/10.1108/03090560810891154

    Customer loyalty: an empirical study. / McMullan, Rosalind; Gilmore, Audrey.

    In: European Journal of Marketing, Vol. 42, No. 9/10, 2008, p. 1084-1094.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Customer loyalty: an empirical study

    AU - McMullan, Rosalind

    AU - Gilmore, Audrey

    PY - 2008

    Y1 - 2008

    U2 - 10.1108/03090560810891154

    DO - 10.1108/03090560810891154

    M3 - Article

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    SP - 1084

    EP - 1094

    JO - European Journal of Marketing

    T2 - European Journal of Marketing

    JF - European Journal of Marketing

    SN - 0309-0566

    IS - 9/10

    ER -