Customer loyalty: an empirical study

Rosalind McMullan, Audrey Gilmore

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1084-1094
Journal	European Journal of Marketing
Volume	42
Issue number	9/10
DOIs	https://doi.org/10.1108/03090560810891154
Publication status	Published (in print/issue) - 2008

Access to Document

@article{143526dbca0243829323d7dea9a5ad4c,

title = "Customer loyalty: an empirical study",

author = "Rosalind McMullan and Audrey Gilmore",

year = "2008",

doi = "10.1108/03090560810891154",

language = "English",

volume = "42",

pages = "1084--1094",

journal = "European Journal of Marketing",

publisher = "Emerald Publishing",

number = "9/10",

}