Current Issue in tourism: The authentic tourist,

I Yeoman, D Brass, U McMahon-Beattie

Research output: Contribution to journalArticle

117 Citations (Scopus)

Abstract

It is Scotland’s tourism ambition to grow by 50% by 2015. In order to achieve this, ‘‘authenticity’’ has being identified as a future keyconsumer-driver and as a trend that matches Scotland’s brand equity proposition of ‘‘human, enduring and dramatic’’. This paperidentifies 10 trends that are shaping the concept of authenticity and exemplifies these through two scenarios—the Ella Stewart FamilyCentre Holidays and Orkadian Ancestors and Fiddlers. The paper discusses the concept of ‘‘authenti-seeking’’, which is defined as‘‘consumers searching for authenticity from a range of products, services and experiences or looking for it within themselves’’. Thisconcept is then considered within the context of tourism, highlighting the opportunity for Scotland, whether this be community-basedpropositions, activity holidays or even nostalgic, authentic products, such as the Tizer Experience at Barr’s Soft Drink Plant. Ifauthenticity is to be a serious proposition, it must be built around the notions of ethical, natural, honest, simple, beautiful, rooted andhuman concepts.
LanguageEnglish
Pages1128-1138
JournalTourism Management
Volume28
Issue number4
DOIs
Publication statusPublished - 2007

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Yeoman, I ; Brass, D ; McMahon-Beattie, U. / Current Issue in tourism: The authentic tourist,. In: Tourism Management. 2007 ; Vol. 28, No. 4. pp. 1128-1138.
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note = "Reference text: Baudrillard, J. (1983). Simulations. New York: Semiotext. Boyle, D. (2004). Authenticity: Brands, fakes, spin and the lust for real life. London: Harper Perennial. Brass, D. (2005). Authentic Seeking. Presentation at the Futures Foundation, Changing Lives Conference, London. 7th December. Brass, D. (2006). Authenti-seeking: The Search for the Real. Research paper accessed at http://www.nvisiononline.net on the 24th January 2006. Burns, L. (1993). Busy bodies: Why our time obsessed society keeps us running in place. New York: WW Norton & Co. Ltd. Carey, B. (2006). The Importance of Sustainable Tourism. Accessed at http://www.scotexchange.net/know_your_market/scenarios/scenarioplanning_ policies.htm on the 30th January 2006. Chambers, D. (2005). Authenticty. Unpublished report submitted to VisitScotland, Edinburgh. Cohen, E. (2002). Authenticity, Equity & Sustainability in Tourism. Journal of Sustainable Tourism, 10(4), 267–276. DeGrandpre, R. (2000). Ritalin nation: Rapid-fire culture and the transformation of human consciousness. New York: W.W. Norton & Co Ltd. Eco, U. (1986). Travels in hyperreality. London: Picador. Eden, C., & Ackermann, F. (1998). Making strategy. London: Sage. Future Foundation (2005a). Central Scenario accessed at http://www. nvisiononline .com on 13 December 2005. Future Foundation (2005b). The Internet: The Evolution of a Medium. Accessed at http://www.nvisiononline.co.uk on 20th June 2005. Future Foundation & VisitScotland (2005). Our Ambitions for Scottish Tourism: A Journey to 2025. Edinburgh: VisitScotland. Accessed at http://www.scotexchange.net/spg on 7th November 2005. Gertner, S. (2000). Philosophy 304—Paper 2. 28th February. Accessed at http://www.williams.edu/philosophy/faculty/jsawicki/previous_sawicki_ page/s_gertner_022800.html on the 26th January 2006. Gillham, R. (2004). Scalextric: The definitive guide. London: Haynes Group. Godwin, S. (2005). All marketers are liars: The power of telling authentic stories in a low-trust world. New York: Penguin Books. Guthrie, W. K. C. (1987). A history of Greek philosophy, Vol. 4. Cambridge: Cambridge University Press. Hutchings. R. (2004). Mapping the global future. Report of the National Intelligence Councils 2020 Project. Accessed at http://www.foia.cia. gov/2020/2020.pdf on the 26th January 2006. Klein, N. (2001). No logo. London: Flamingo. Lennon, J. (2004). Benchmarking Scottish Tourism against international competition. Looking east conference, Edinburgh: VisitScotland. 8th October. Lowenthal, D. (1985). The past is another country. Cambridge: Cambridge University Press. Maslow, A., & Lowry, R. (1999). Toward a psychology of being. Chichester: Wiley. McGraw, P. C. (2004). Self matters: Creating your life from the inside out. New York: Pocket Books. Naisbitt, J. (1982). Megatrends: Ten new directions transforming our lives. London: Warner Books Inc. Nozick, R. (1989). Examined life. New York: Touchstone. Page, S., Bentley, T. A., & Walker, L. (2005). Scoping the nature and extent of adventure tourism: Operations in Scotland: How safe are they? Tourism Management, 26(3), 381–387. Pine, J. (2004). The authentic experience, travel and tourism research association conference. Montreal, Canada 19 June. Pine, J. B., Pine II, B. J., & Gilmore, J. H. (1999). The experience economy. Boston: Harvard Business School Press. Schlesinger, V. (2006). Kawaza Village Tourism Project: Authentic Village Visits. Accessed at http://www.gonomad.com/helps/0103/schlesinger_ kawazavillage.html on the 26th January 2006. Schlosser, E. (2002). Fast food nation: What the all- American meal is doing to the world. New York: Penguin Books. Spurlock, M. (2004). Super size me. New York: Tartan Video. Stuchebrukhov, O. (2004). The Subaltern Syndrome and Dostoevsky’s Quest for Authenticity of Being. Dostoevsky Journal, 4, pages unspecified. Taylor, C. (1991). The ethics of authenticity. Cambridge, Massachusetts: Harvard University Press. Van der Heijden, K., Bradfield, R., Burt, G., Cairns, G., & Wright, G. (2002). The sixth sense: Accelerating organizational learning with scenarios. Chichester: Wiley. Wang, N. (1999). Rethinking authenticity in tourism experience. Annals of Tourism Research, vol. 26(2), 349–370. Wilmot, M. (2003). Citizen brands. Chichester: Wiley. Wilmott, M., & Nelson, W. (2003). Complicated lives: Sophisticated consumers, intricate lifestyles and simple solutions. Chichester: Wiley. World Tourism Organisation (2004). Tourism highlights: Edition 2004. Accessed at http://www.world-tourism.org on 13 December 2005. Yeoman, I. (2004). What will Scottish Tourism Look Like in 2015? Quarterly Economic Commentary, 29(2), 31–47. Yeoman, I., Durie, A., McMahon-Beattie, U., & Palmer, A. (2005). Capturing the essence of a brand from its history: The case of Scottish tourism marketing. Journal of Brand Management, 13(2), 134–147. Yeoman, I., & McMahon-Beattie, U. (2006). Premium Pricing & Luxury. Journal of Revenue & Pricing Management, 4(4), 319–328",
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Current Issue in tourism: The authentic tourist, / Yeoman, I; Brass, D; McMahon-Beattie, U.

In: Tourism Management, Vol. 28, No. 4, 2007, p. 1128-1138.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Current Issue in tourism: The authentic tourist,

AU - Yeoman, I

AU - Brass, D

AU - McMahon-Beattie, U

N1 - Reference text: Baudrillard, J. (1983). Simulations. New York: Semiotext. Boyle, D. (2004). Authenticity: Brands, fakes, spin and the lust for real life. London: Harper Perennial. Brass, D. (2005). Authentic Seeking. Presentation at the Futures Foundation, Changing Lives Conference, London. 7th December. Brass, D. (2006). Authenti-seeking: The Search for the Real. Research paper accessed at http://www.nvisiononline.net on the 24th January 2006. Burns, L. (1993). Busy bodies: Why our time obsessed society keeps us running in place. New York: WW Norton & Co. Ltd. Carey, B. (2006). The Importance of Sustainable Tourism. Accessed at http://www.scotexchange.net/know_your_market/scenarios/scenarioplanning_ policies.htm on the 30th January 2006. Chambers, D. (2005). Authenticty. Unpublished report submitted to VisitScotland, Edinburgh. Cohen, E. (2002). Authenticity, Equity & Sustainability in Tourism. Journal of Sustainable Tourism, 10(4), 267–276. DeGrandpre, R. (2000). Ritalin nation: Rapid-fire culture and the transformation of human consciousness. New York: W.W. Norton & Co Ltd. Eco, U. (1986). Travels in hyperreality. London: Picador. Eden, C., & Ackermann, F. (1998). Making strategy. London: Sage. Future Foundation (2005a). Central Scenario accessed at http://www. nvisiononline .com on 13 December 2005. Future Foundation (2005b). The Internet: The Evolution of a Medium. Accessed at http://www.nvisiononline.co.uk on 20th June 2005. Future Foundation & VisitScotland (2005). Our Ambitions for Scottish Tourism: A Journey to 2025. Edinburgh: VisitScotland. Accessed at http://www.scotexchange.net/spg on 7th November 2005. Gertner, S. (2000). Philosophy 304—Paper 2. 28th February. Accessed at http://www.williams.edu/philosophy/faculty/jsawicki/previous_sawicki_ page/s_gertner_022800.html on the 26th January 2006. Gillham, R. (2004). Scalextric: The definitive guide. London: Haynes Group. Godwin, S. (2005). All marketers are liars: The power of telling authentic stories in a low-trust world. New York: Penguin Books. Guthrie, W. K. C. (1987). A history of Greek philosophy, Vol. 4. Cambridge: Cambridge University Press. Hutchings. R. (2004). Mapping the global future. Report of the National Intelligence Councils 2020 Project. Accessed at http://www.foia.cia. gov/2020/2020.pdf on the 26th January 2006. Klein, N. (2001). No logo. London: Flamingo. Lennon, J. (2004). Benchmarking Scottish Tourism against international competition. Looking east conference, Edinburgh: VisitScotland. 8th October. Lowenthal, D. (1985). The past is another country. Cambridge: Cambridge University Press. Maslow, A., & Lowry, R. (1999). Toward a psychology of being. Chichester: Wiley. McGraw, P. C. (2004). Self matters: Creating your life from the inside out. New York: Pocket Books. Naisbitt, J. (1982). Megatrends: Ten new directions transforming our lives. London: Warner Books Inc. Nozick, R. (1989). Examined life. New York: Touchstone. Page, S., Bentley, T. A., & Walker, L. (2005). Scoping the nature and extent of adventure tourism: Operations in Scotland: How safe are they? Tourism Management, 26(3), 381–387. Pine, J. (2004). The authentic experience, travel and tourism research association conference. Montreal, Canada 19 June. Pine, J. B., Pine II, B. J., & Gilmore, J. H. (1999). The experience economy. Boston: Harvard Business School Press. Schlesinger, V. (2006). Kawaza Village Tourism Project: Authentic Village Visits. Accessed at http://www.gonomad.com/helps/0103/schlesinger_ kawazavillage.html on the 26th January 2006. Schlosser, E. (2002). Fast food nation: What the all- American meal is doing to the world. New York: Penguin Books. Spurlock, M. (2004). Super size me. New York: Tartan Video. Stuchebrukhov, O. (2004). The Subaltern Syndrome and Dostoevsky’s Quest for Authenticity of Being. Dostoevsky Journal, 4, pages unspecified. Taylor, C. (1991). The ethics of authenticity. Cambridge, Massachusetts: Harvard University Press. Van der Heijden, K., Bradfield, R., Burt, G., Cairns, G., & Wright, G. (2002). The sixth sense: Accelerating organizational learning with scenarios. Chichester: Wiley. Wang, N. (1999). Rethinking authenticity in tourism experience. Annals of Tourism Research, vol. 26(2), 349–370. Wilmot, M. (2003). Citizen brands. Chichester: Wiley. Wilmott, M., & Nelson, W. (2003). Complicated lives: Sophisticated consumers, intricate lifestyles and simple solutions. Chichester: Wiley. World Tourism Organisation (2004). Tourism highlights: Edition 2004. Accessed at http://www.world-tourism.org on 13 December 2005. Yeoman, I. (2004). What will Scottish Tourism Look Like in 2015? Quarterly Economic Commentary, 29(2), 31–47. Yeoman, I., Durie, A., McMahon-Beattie, U., & Palmer, A. (2005). Capturing the essence of a brand from its history: The case of Scottish tourism marketing. Journal of Brand Management, 13(2), 134–147. Yeoman, I., & McMahon-Beattie, U. (2006). Premium Pricing & Luxury. Journal of Revenue & Pricing Management, 4(4), 319–328

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AB - It is Scotland’s tourism ambition to grow by 50% by 2015. In order to achieve this, ‘‘authenticity’’ has being identified as a future keyconsumer-driver and as a trend that matches Scotland’s brand equity proposition of ‘‘human, enduring and dramatic’’. This paperidentifies 10 trends that are shaping the concept of authenticity and exemplifies these through two scenarios—the Ella Stewart FamilyCentre Holidays and Orkadian Ancestors and Fiddlers. The paper discusses the concept of ‘‘authenti-seeking’’, which is defined as‘‘consumers searching for authenticity from a range of products, services and experiences or looking for it within themselves’’. Thisconcept is then considered within the context of tourism, highlighting the opportunity for Scotland, whether this be community-basedpropositions, activity holidays or even nostalgic, authentic products, such as the Tizer Experience at Barr’s Soft Drink Plant. Ifauthenticity is to be a serious proposition, it must be built around the notions of ethical, natural, honest, simple, beautiful, rooted andhuman concepts.

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JO - Tourism Management

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SN - 0261-5177

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ER -