Cultural Change Needed to Manage Hotel Yields More Effectively

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles of Services Marketing (6th edition)
Editors	A Palmer
Place of Publication	Berkshire
Publisher	McGraw-Hill
Pages	428-430
ISBN (Print)	0077129512
Publication status	Published (in print/issue) - 2011

Cite this

@inbook{6a477af49220485ba1646441603fb9a6,

title = "Cultural Change Needed to Manage Hotel Yields More Effectively",

author = "Una McMahon-Beattie",

year = "2011",

language = "English",

isbn = "0077129512",

pages = "428--430",

editor = "A Palmer",

booktitle = "Principles of Services Marketing (6th edition)",

publisher = "McGraw-Hill",

address = "United Kingdom",

}