Cultural Change Needed to Manage Hotel Yields More Effectively

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationPrinciples of Services Marketing (6th edition)
EditorsA Palmer
Place of PublicationBerkshire
Pages428-430
Publication statusPublished - 2011

Cite this

McMahon-Beattie, U. (2011). Cultural Change Needed to Manage Hotel Yields More Effectively. In A. Palmer (Ed.), Principles of Services Marketing (6th edition) (pp. 428-430). Berkshire.
McMahon-Beattie, Una. / Cultural Change Needed to Manage Hotel Yields More Effectively. Principles of Services Marketing (6th edition). editor / A Palmer. Berkshire, 2011. pp. 428-430
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title = "Cultural Change Needed to Manage Hotel Yields More Effectively",
author = "Una McMahon-Beattie",
year = "2011",
language = "English",
isbn = "0077129512",
pages = "428--430",
editor = "A Palmer",
booktitle = "Principles of Services Marketing (6th edition)",

}

McMahon-Beattie, U 2011, Cultural Change Needed to Manage Hotel Yields More Effectively. in A Palmer (ed.), Principles of Services Marketing (6th edition). Berkshire, pp. 428-430.

Cultural Change Needed to Manage Hotel Yields More Effectively. / McMahon-Beattie, Una.

Principles of Services Marketing (6th edition). ed. / A Palmer. Berkshire, 2011. p. 428-430.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Cultural Change Needed to Manage Hotel Yields More Effectively

AU - McMahon-Beattie, Una

PY - 2011

Y1 - 2011

M3 - Chapter

SN - 0077129512

SP - 428

EP - 430

BT - Principles of Services Marketing (6th edition)

A2 - Palmer, A

CY - Berkshire

ER -

McMahon-Beattie U. Cultural Change Needed to Manage Hotel Yields More Effectively. In Palmer A, editor, Principles of Services Marketing (6th edition). Berkshire. 2011. p. 428-430