Cultural Change Needed to Manage Hotel Yields More Effectively

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of Services Marketing (6th edition)
EditorsA Palmer
Place of PublicationBerkshire
PublisherMcGraw-Hill
Pages428-430
ISBN (Print)0077129512
Publication statusPublished - 2011

Cite this

McMahon-Beattie, U. (2011). Cultural Change Needed to Manage Hotel Yields More Effectively. In A. Palmer (Ed.), Principles of Services Marketing (6th edition) (pp. 428-430). McGraw-Hill.