Cultural Change Needed to Manage Hotel Yields More Effectively

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationPrinciples of Services Marketing (6th edition)
EditorsA Palmer
Place of PublicationBerkshire
PublisherMcGraw-Hill
Pages428-430
ISBN (Print)0077129512
Publication statusPublished - 2011

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