Original language | English |
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Title of host publication | Principles of Services Marketing (6th edition) |
Editors | A Palmer |
Place of Publication | Berkshire |
Publisher | McGraw-Hill |
Pages | 428-430 |
ISBN (Print) | 0077129512 |
Publication status | Published (in print/issue) - 2011 |
Cultural Change Needed to Manage Hotel Yields More Effectively
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review