Critical Reflection in the Marketing Curriculum

Miriam Catterall, Pauline Maclaran, Lorna Stevens

    Research output: Contribution to journalArticlepeer-review

    78 Citations (Scopus)


    This article examines how we can encourage students to engage critically with marketing ideas and activities. Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing studies posed by critical scholars are rarely tested or implemented in the marketing classroom. Often these are perceived as too academic and elitist to be relevant to the modern business environment. Drawing largely from debates in the management education literature, the article discusses the problems and possibilities of introducing critical reflection into the marketing curriculum and describes some strategies for encouraging critique in the marketing classroom.
    Original languageEnglish
    Pages (from-to)184-192
    JournalJournal of Marketing Education
    Issue number3
    Publication statusPublished (in print/issue) - 1 Dec 2002

    Bibliographical note

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