Critical Reflection in the Marketing Curriculum

Miriam Catterall, Pauline Maclaran, Lorna Stevens

    Research output: Contribution to journalArticle

    58 Citations (Scopus)

    Abstract

    This article examines how we can encourage students to engage critically with marketing ideas and activities. Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing studies posed by critical scholars are rarely tested or implemented in the marketing classroom. Often these are perceived as too academic and elitist to be relevant to the modern business environment. Drawing largely from debates in the management education literature, the article discusses the problems and possibilities of introducing critical reflection into the marketing curriculum and describes some strategies for encouraging critique in the marketing classroom.
    LanguageEnglish
    Pages184-192
    JournalJournal of Marketing Education
    Volume24
    Issue number3
    DOIs
    Publication statusPublished - 1 Dec 2002

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    Catterall, Miriam ; Maclaran, Pauline ; Stevens, Lorna. / Critical Reflection in the Marketing Curriculum. In: Journal of Marketing Education. 2002 ; Vol. 24, No. 3. pp. 184-192.
    @article{43c6de9263314d2a8e0ed479c4ef8eb0,
    title = "Critical Reflection in the Marketing Curriculum",
    abstract = "This article examines how we can encourage students to engage critically with marketing ideas and activities. Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing studies posed by critical scholars are rarely tested or implemented in the marketing classroom. Often these are perceived as too academic and elitist to be relevant to the modern business environment. Drawing largely from debates in the management education literature, the article discusses the problems and possibilities of introducing critical reflection into the marketing curriculum and describes some strategies for encouraging critique in the marketing classroom.",
    author = "Miriam Catterall and Pauline Maclaran and Lorna Stevens",
    note = "Reference text: Alvesson, Mats . 1994. Critical theory and consumer marketing. Scandinavian Journal of Management 13 (3): 291-313.CrossRefAlvesson, Mats, Hugh Willmott Alvesson, Mats , and Hugh Willmott, eds. 1992a. Critical management studies. London: Sage.Alvesson, Mats Alvesson, Mats . 1992b. On the idea of emancipation in management and organization studies. Academy of Management Review 17 (3): 432-464.Abstract/FREE Full TextAnthony, Peter Anthony, Peter 1986. The foundations of management. London: Tavistock.Belk, Russell W., Daniel Miller Belk, Russell W. 1995. Studies in the new consumer behavior. In Acknowledging consumption: A review of new studies, edited by Daniel Miller, 8-95. London: Routledge.Belk, Russell W., Nicholas Dholakia, Alladi Venkatesh Belk, Russell W. , Nicholas Dholakia, and Alladi Venkatesh. 1996. Consumption and marketing: Macro dimensions. Cincinnati, OH: South-Western.Bristor, Julia M., Eileen Fischer Bristor, Julia M. , and Eileen Fischer. 1993. Feminist thought: Implications forconsumer research. Journal of Consumer Research 19(March):518-536.CrossRefBrown, Stephen Brown, Stephen . 1996. Art or science? Fifty years of marketing debate. Journal of Marketing Management 12 (4): 243-267.Burgoyne, John G. Burgoyne, John G. 1995. The case for an optimistic, constructivist and applied approach to management education: A response to Grey and Mitev. Management Learning 26 (1): 91-102.CrossRefWeb of ScienceBurton, Dawn Burton, Dawn . 2001. Critical marketing theory: The blueprint? European Journal of Marketing 35 (5/6): 722-743.CrossRefCampbell, Kate Campbell, Kate , ed. 1992. Critical feminism: Argument in the disciplines. Buckingham, UK: Open University Press.Cavanaugh, J. Michael, Anshurman Prasad, Robert French, Christopher Grey Cavanaugh, J. Michael , and Anshurman Prasad. 1996. Critical theory and management education: Some strategies for the critical classroom. In Rethinking management education, edited by Robert French and Christopher Grey, 76-93. London: Sage.Coates, Jennifer, Deborah Cameron Coates, Jennifer , and Deborah Cameron. 1989. Women in their speech communities. Oxford, UK: Basil Blackwell.Corey, E., N.Craig Smith, John Quelch Corey, E. 1993. Marketing managers: Caught in the middle. In Ethics and marketing, edited by N.Craig Smith and John Quelch, 37-45. Home-wood, IL: Irwin.Costa, Janeen A. Costa, Janeen A. , ed. 1996. Proceedings of the Third Conference on Gender Marketing and Consumer Research. Provo, UT: Association for Consumer Research.Currie, Dawn, Hamida Kazi Currie, Dawn , and Hamida Kazi. 1987. Academic feminism and the process of de-radicalization: Re-examining the issues. Feminist Review 25 (spring): 77-98.Dehler, Gordon E., M. Ann Welsh, Marianne W. Lewis Dehler, Gordon E. , M. Ann Welsh, and Marianne W. Lewis. 2001. Critical pedagogy in the “new paradigm”. Management Learning 32 (4): 493-511.Abstract/FREE Full TextDobscha, Susan, Leigh McAlister, Michael L. Rothschild Dobscha, Susan . 1993. Women and the environment. Applying ecofeminism to environmentally-related consumption. In Advances in consumer research, edited by Leigh McAlister and Michael L. Rothschild, 36-40. Provo, UT: Association for Consumer Research.Ellsworth, Elizabeth Ellsworth, Elizabeth . 1989. Why doesn’t this feel empowering? Working through the repressive myths of critical pedagogy. Harvard Educational Review 59 (3): 297-324.Web of ScienceFeiner, Susan, Bruce Roberts Feiner, Susan , and Bruce Roberts. 1995. Using alternative paradigms to teach about race and gender: A critical thinking approach to introductory economics. American Economic Review 85 (2): 367-371.Firat, A. Fuat, Alladi Venkatesh Firat, A. Fuat , and Alladi Venkatesh. 1995. Liberatory postmodernism and the reenchantment of consumption. Journal of Consumer Research 22 (December): 239-267.CrossRefWeb of ScienceFischer, Eileen, Julia Bristor Fischer, Eileen , and Julia Bristor. 1994. A feminist poststructuralist analysis of the rhetoric of marketing relationships. International Journal of Research in Marketing 11 (4): 317-331.CrossRefFournier, Valerie, Christopher Grey Fournier, Valerie , and Christopher Grey. 2000. At the critical moment: Conditions and prospects of critical management studies. Human Relations 53 (1): 7-32.Abstract/FREE Full TextFox, S. Fox, S. 1994. Debating management learning: 11. Management Learning 25 (4): 579-597.AbstractFreeman, R. Edward, Daniel R. Gilbert Freeman, R. Edward , and Daniel R. Gilbert. 1992. Business, ethics and society: A critical agenda. Business and Society 31 (1): 9-17.Friere, Paulo Friere, Paulo 1972. Pedagogy of the oppressed. Harmondsworth, UK: Penguin.Fullerton, Ronald A. Fullerton, Ronald A. 1988. How modern is modern marketing? Marketing’s evolution and the myth of the “production” era. Journal of Marketing 52 (January): 108-125.CrossRefFurman, Frida K. Furman, Frida K. 1990. Teaching business ethics: Questioning the assumptions and seeking new directions. Journal of Business Ethics 9 (1): 31-38.CrossRefGabriel, Yannis, Tim Lang Gabriel, Yannis , and Tim Lang. 1995. The unmanageable consumer. Contemporary consumption and its fragmentation. London: Sage.Giroux,Henry Giroux,Henry .1983. Theory and resistance in education.London:Heinemann.Graeff, Timothy R. Graeff, Timothy R. 1997. Bringing reflective learning to the marketing research course: A co-operative learning project using intergroup critique. Journal of Marketing Education 19 (spring): 53-64.Abstract/FREE Full TextGrey, Christopher Grey, Christopher . 1996. Introduction to special section on critique and renewal in management education. Management Learning 27 (1): 7-20.CrossRefWeb of ScienceGrey, Christopher, David Knights, Hugh Willmott, Robert French, Christopher Grey Grey, Christopher , David Knights, and Hugh Willmott. 1996. Is a critical pedagogy of management possible? In Rethinking management education, edited by Robert French and Christopher Grey, 94-110. London: Sage.Hirschman, Elizabeth C., Leigh McAlister, Michael L. Rothschild Hirschman, Elizabeth C. 1993. Consumer behavior meets nouvelle femme: Feminist consumption at the movies. In Advances in consumer research, edited by Leigh McAlister and Michael L. Rothschild, 41-47. Provo, UT: Association for Consumer Research.Holman, David Holman, David . 2000. Contemporary models of management education in the UK. Management Learning 31 (2): 197-217.Abstract/FREE Full TextHunt, Shelby D. Hunt, Shelby D. 1991. Modern marketing theory: Critical issues in the philosophy of marketing science. Cincinnati, OH: South-Western.Ingulli, Elaine D. Ingulli, Elaine D. 1991. Transforming the curriculum: What does the pedagogy of inclusion mean for business law. American Business Law Journal 28 (4): 605-647.Kenway, Jane, Helen Modra, Carmen Luke, Jennifer Gore Kenway, Jane , and Helen Modra. 1992. Feminist pedagogy and emancipatory possibilities. In Feminisms and critical pedagogy, edited by Carmen Luke and Jennifer Gore, 138-166. New York: Routledge.Kolb, David A. Kolb, David A. 1984. Experiential learning. Englewood Cliffs, NJ: Prentice Hall.L’Etang, Jacquie, Magda Pieczka L’Etang, Jacquie , and Magda Pieczka. 1996. Critical perspectives in public relations. London: International Thomson.Maxwell, Richard Maxwell, Richard . 1996. Out of kindness and into difference: The value of global market research. Media Culture and Society 18 (1): 105-126.CrossRefMcDonald, Colin, Stephen King McDonald, Colin , and Stephen King. 1996. Sampling the Universe: The growth, development and influence of market research in Britain since 1945. London: NTC.McLaren, Peter McLaren, Peter . 1995. Critical pedagogy and predatory culture. Oppositional politics in a postmodern era. London: Routledge.Middleton, Sue Middleton, Sue . 1995. Doing feminist educational theory: A post-modernist perspective. Gender and Education 7 (1): 87-100.MedlineOrder article via InfotrieveMoore-Shay, Elizabeth S., and William L. Wilkie. 1997. Summary of results: 1997 consortium survey on marketing and society issues. AMA Marketing and Society Special Interest Group. Retrieved from http://www.massig.org/survey.htm. Murray, Jeffrey B., Julie L. Ozanne Murray, Jeffrey B. , and Julie L. Ozanne. 1991. The critical imagination: Emancipatory interests in consumer research. Journal of Consumer Research 18 (September): 129-144.CrossRefNevett, Terence Nevett, Terence . 1991. Historical investigation and the practice of marketing. Journal of Marketing 55 (July): 13-23.CrossRefWeb of ScienceNord, Walter, John Jermier, Mats Alvesson, Hugh Willmott Nord, Walter , and John Jermier. 1992. Critical social sciences for managers? Promising and perverse possibilities. In Critical management studies, edited by Mats Alvesson and Hugh Willmott, 202-222. London: Sage.Perriton, Linda Perriton, Linda . 2000. Verandah discourses: Critical management education in organisations. British Journal of Management 11:227-237.CrossRefWeb of SciencePriddle, John Priddle, John . 1994. Marketing ethics, macromarketing, and the managerial perspective reconsidered. Journal of Macromarketing 14 (2): 47-62.AbstractReynolds, Michael Reynolds, Michael . 1998. Reflection and critical reflection in management learning. Management Learning 29 (2): 183-200.AbstractReynolds, Michael Reynolds, Michael . 1999. Critical reflection and management education: Rehabilitating less hierarchical approaches. Journal of Management Education 23 (5): 537-555.Abstract/FREE Full TextRigg, Clare, Kiran Trehan Rigg, Clare , and Kiran Trehan. 1999. Not critical enough? Black women raise challenges for critical management learning. Gender and Education 11 (3): 265-280.MedlineOrder article via InfotrieveRoberts, John, Robert French, Christopher Grey Roberts, John . 1996. Management education and the limits of technical rationality: The conditions and consequences of management practice. In Rethinking management education, edited by Robert French and Christopher Grey, 54-75. London: Sage.Schon, Donald Schon, Donald . 1983. The reflective practitioner: How professionals think in action. New York: Basic Books.Seager, Joni Seager, Joni . 1993. Earth follies: Feminism, politics and the environment. London: Earthscan.Shakelford, Jean Shakelford, Jean . 1992. Feminist pedagogy: A means for bringing critical thinking and creativity into the classroom. American Economic Review 82 (2): 570-576.Web of ScienceShimp, Terence A., Chris T. Allen, Deborah R. John Shimp, Terence A. 1994. Academic Appalachia and the discipline of consumer research. In Advances in consumer research, edited by Chris T. Allen and Deborah R. John, 1-7. Provo, UT: Association for Consumer Research.Sinclair, Amanda Sinclair, Amanda . 1997. The MBA through women’s eyes. Learning and pedagogy in management education. Management Learning 28(3):313-330.AbstractSmith, Michael, John Robbins Smith, Michael , and John Robbins. 1991. Marketing education and marketing management: Some thoughts on compatibility and integration. Journal of Marketing Education 13 (fall): 33-39.MedlineOrder article via InfotrieveStern, Barbara, Janeen A. Costa Stern, Barbara . 1993. Curriculum change: Feminist theory in the classroom. In Proceedings of the Second Conference on Gender and Consumer Research, edited by Janeen A. Costa, 228-236. Provo, UT: Association for Consumer Research.Thomas, Michael J. Thomas, Michael J. 1997. Consumer market research: Does it have validity? Some postmodern thoughts. Marketing Intelligence and Planning 15 (2/3): 54-60.CrossRefThompson, Jane, Janet McGivern Thompson, Jane , and Janet McGivern. 1996. Parody, process and practice: Perspectives for management education? Management Learning 27 (1): 21-35.AbstractTurnquist, Philip, Dennis Bialaszewski, LeRoy Franklin Turnquist, Philip , Dennis Bialaszewski, and LeRoy Franklin. 1991. The undergraduate curriculum: A descriptive overview. Journal of Marketing Education 13 (spring): 40-46.Abstract/FREE Full TextWatson, Tony J. Watson, Tony J. 1994. In search of management: Culture, chaos and control in managerial work. London: Routledge.Watson, Tony J. Watson, Tony J. 2001. Beyond managism: Negotiated narratives and critical management education in practice. British Journal of Management 12:385-396.CrossRefWeb of ScienceWillmott, Hugh Willmott, Hugh . 1994. Management education: Provocations to a debate. Management Learning 25 (1): 105-136.Abstract",
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    Catterall, M, Maclaran, P & Stevens, L 2002, 'Critical Reflection in the Marketing Curriculum', Journal of Marketing Education, vol. 24, no. 3, pp. 184-192. https://doi.org/10.1177/0273475302238041

    Critical Reflection in the Marketing Curriculum. / Catterall, Miriam; Maclaran, Pauline; Stevens, Lorna.

    In: Journal of Marketing Education, Vol. 24, No. 3, 01.12.2002, p. 184-192.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Critical Reflection in the Marketing Curriculum

    AU - Catterall, Miriam

    AU - Maclaran, Pauline

    AU - Stevens, Lorna

    N1 - Reference text: Alvesson, Mats . 1994. Critical theory and consumer marketing. Scandinavian Journal of Management 13 (3): 291-313.CrossRefAlvesson, Mats, Hugh Willmott Alvesson, Mats , and Hugh Willmott, eds. 1992a. Critical management studies. London: Sage.Alvesson, Mats Alvesson, Mats . 1992b. On the idea of emancipation in management and organization studies. Academy of Management Review 17 (3): 432-464.Abstract/FREE Full TextAnthony, Peter Anthony, Peter 1986. The foundations of management. London: Tavistock.Belk, Russell W., Daniel Miller Belk, Russell W. 1995. Studies in the new consumer behavior. In Acknowledging consumption: A review of new studies, edited by Daniel Miller, 8-95. London: Routledge.Belk, Russell W., Nicholas Dholakia, Alladi Venkatesh Belk, Russell W. , Nicholas Dholakia, and Alladi Venkatesh. 1996. Consumption and marketing: Macro dimensions. Cincinnati, OH: South-Western.Bristor, Julia M., Eileen Fischer Bristor, Julia M. , and Eileen Fischer. 1993. Feminist thought: Implications forconsumer research. Journal of Consumer Research 19(March):518-536.CrossRefBrown, Stephen Brown, Stephen . 1996. Art or science? Fifty years of marketing debate. Journal of Marketing Management 12 (4): 243-267.Burgoyne, John G. Burgoyne, John G. 1995. The case for an optimistic, constructivist and applied approach to management education: A response to Grey and Mitev. Management Learning 26 (1): 91-102.CrossRefWeb of ScienceBurton, Dawn Burton, Dawn . 2001. Critical marketing theory: The blueprint? European Journal of Marketing 35 (5/6): 722-743.CrossRefCampbell, Kate Campbell, Kate , ed. 1992. Critical feminism: Argument in the disciplines. Buckingham, UK: Open University Press.Cavanaugh, J. Michael, Anshurman Prasad, Robert French, Christopher Grey Cavanaugh, J. Michael , and Anshurman Prasad. 1996. Critical theory and management education: Some strategies for the critical classroom. In Rethinking management education, edited by Robert French and Christopher Grey, 76-93. London: Sage.Coates, Jennifer, Deborah Cameron Coates, Jennifer , and Deborah Cameron. 1989. Women in their speech communities. Oxford, UK: Basil Blackwell.Corey, E., N.Craig Smith, John Quelch Corey, E. 1993. Marketing managers: Caught in the middle. In Ethics and marketing, edited by N.Craig Smith and John Quelch, 37-45. Home-wood, IL: Irwin.Costa, Janeen A. Costa, Janeen A. , ed. 1996. Proceedings of the Third Conference on Gender Marketing and Consumer Research. Provo, UT: Association for Consumer Research.Currie, Dawn, Hamida Kazi Currie, Dawn , and Hamida Kazi. 1987. Academic feminism and the process of de-radicalization: Re-examining the issues. Feminist Review 25 (spring): 77-98.Dehler, Gordon E., M. Ann Welsh, Marianne W. Lewis Dehler, Gordon E. , M. Ann Welsh, and Marianne W. Lewis. 2001. Critical pedagogy in the “new paradigm”. Management Learning 32 (4): 493-511.Abstract/FREE Full TextDobscha, Susan, Leigh McAlister, Michael L. Rothschild Dobscha, Susan . 1993. Women and the environment. Applying ecofeminism to environmentally-related consumption. In Advances in consumer research, edited by Leigh McAlister and Michael L. Rothschild, 36-40. Provo, UT: Association for Consumer Research.Ellsworth, Elizabeth Ellsworth, Elizabeth . 1989. Why doesn’t this feel empowering? Working through the repressive myths of critical pedagogy. Harvard Educational Review 59 (3): 297-324.Web of ScienceFeiner, Susan, Bruce Roberts Feiner, Susan , and Bruce Roberts. 1995. Using alternative paradigms to teach about race and gender: A critical thinking approach to introductory economics. American Economic Review 85 (2): 367-371.Firat, A. Fuat, Alladi Venkatesh Firat, A. Fuat , and Alladi Venkatesh. 1995. Liberatory postmodernism and the reenchantment of consumption. Journal of Consumer Research 22 (December): 239-267.CrossRefWeb of ScienceFischer, Eileen, Julia Bristor Fischer, Eileen , and Julia Bristor. 1994. A feminist poststructuralist analysis of the rhetoric of marketing relationships. International Journal of Research in Marketing 11 (4): 317-331.CrossRefFournier, Valerie, Christopher Grey Fournier, Valerie , and Christopher Grey. 2000. At the critical moment: Conditions and prospects of critical management studies. Human Relations 53 (1): 7-32.Abstract/FREE Full TextFox, S. Fox, S. 1994. Debating management learning: 11. Management Learning 25 (4): 579-597.AbstractFreeman, R. Edward, Daniel R. Gilbert Freeman, R. Edward , and Daniel R. Gilbert. 1992. Business, ethics and society: A critical agenda. Business and Society 31 (1): 9-17.Friere, Paulo Friere, Paulo 1972. Pedagogy of the oppressed. Harmondsworth, UK: Penguin.Fullerton, Ronald A. Fullerton, Ronald A. 1988. How modern is modern marketing? Marketing’s evolution and the myth of the “production” era. Journal of Marketing 52 (January): 108-125.CrossRefFurman, Frida K. Furman, Frida K. 1990. Teaching business ethics: Questioning the assumptions and seeking new directions. Journal of Business Ethics 9 (1): 31-38.CrossRefGabriel, Yannis, Tim Lang Gabriel, Yannis , and Tim Lang. 1995. The unmanageable consumer. Contemporary consumption and its fragmentation. London: Sage.Giroux,Henry Giroux,Henry .1983. Theory and resistance in education.London:Heinemann.Graeff, Timothy R. Graeff, Timothy R. 1997. Bringing reflective learning to the marketing research course: A co-operative learning project using intergroup critique. Journal of Marketing Education 19 (spring): 53-64.Abstract/FREE Full TextGrey, Christopher Grey, Christopher . 1996. Introduction to special section on critique and renewal in management education. Management Learning 27 (1): 7-20.CrossRefWeb of ScienceGrey, Christopher, David Knights, Hugh Willmott, Robert French, Christopher Grey Grey, Christopher , David Knights, and Hugh Willmott. 1996. Is a critical pedagogy of management possible? In Rethinking management education, edited by Robert French and Christopher Grey, 94-110. London: Sage.Hirschman, Elizabeth C., Leigh McAlister, Michael L. Rothschild Hirschman, Elizabeth C. 1993. Consumer behavior meets nouvelle femme: Feminist consumption at the movies. In Advances in consumer research, edited by Leigh McAlister and Michael L. Rothschild, 41-47. Provo, UT: Association for Consumer Research.Holman, David Holman, David . 2000. Contemporary models of management education in the UK. Management Learning 31 (2): 197-217.Abstract/FREE Full TextHunt, Shelby D. Hunt, Shelby D. 1991. Modern marketing theory: Critical issues in the philosophy of marketing science. Cincinnati, OH: South-Western.Ingulli, Elaine D. Ingulli, Elaine D. 1991. Transforming the curriculum: What does the pedagogy of inclusion mean for business law. American Business Law Journal 28 (4): 605-647.Kenway, Jane, Helen Modra, Carmen Luke, Jennifer Gore Kenway, Jane , and Helen Modra. 1992. Feminist pedagogy and emancipatory possibilities. In Feminisms and critical pedagogy, edited by Carmen Luke and Jennifer Gore, 138-166. New York: Routledge.Kolb, David A. Kolb, David A. 1984. Experiential learning. Englewood Cliffs, NJ: Prentice Hall.L’Etang, Jacquie, Magda Pieczka L’Etang, Jacquie , and Magda Pieczka. 1996. Critical perspectives in public relations. London: International Thomson.Maxwell, Richard Maxwell, Richard . 1996. Out of kindness and into difference: The value of global market research. Media Culture and Society 18 (1): 105-126.CrossRefMcDonald, Colin, Stephen King McDonald, Colin , and Stephen King. 1996. Sampling the Universe: The growth, development and influence of market research in Britain since 1945. London: NTC.McLaren, Peter McLaren, Peter . 1995. Critical pedagogy and predatory culture. Oppositional politics in a postmodern era. London: Routledge.Middleton, Sue Middleton, Sue . 1995. Doing feminist educational theory: A post-modernist perspective. Gender and Education 7 (1): 87-100.MedlineOrder article via InfotrieveMoore-Shay, Elizabeth S., and William L. Wilkie. 1997. Summary of results: 1997 consortium survey on marketing and society issues. AMA Marketing and Society Special Interest Group. Retrieved from http://www.massig.org/survey.htm. Murray, Jeffrey B., Julie L. Ozanne Murray, Jeffrey B. , and Julie L. Ozanne. 1991. The critical imagination: Emancipatory interests in consumer research. Journal of Consumer Research 18 (September): 129-144.CrossRefNevett, Terence Nevett, Terence . 1991. Historical investigation and the practice of marketing. Journal of Marketing 55 (July): 13-23.CrossRefWeb of ScienceNord, Walter, John Jermier, Mats Alvesson, Hugh Willmott Nord, Walter , and John Jermier. 1992. Critical social sciences for managers? Promising and perverse possibilities. In Critical management studies, edited by Mats Alvesson and Hugh Willmott, 202-222. London: Sage.Perriton, Linda Perriton, Linda . 2000. Verandah discourses: Critical management education in organisations. British Journal of Management 11:227-237.CrossRefWeb of SciencePriddle, John Priddle, John . 1994. Marketing ethics, macromarketing, and the managerial perspective reconsidered. Journal of Macromarketing 14 (2): 47-62.AbstractReynolds, Michael Reynolds, Michael . 1998. Reflection and critical reflection in management learning. Management Learning 29 (2): 183-200.AbstractReynolds, Michael Reynolds, Michael . 1999. Critical reflection and management education: Rehabilitating less hierarchical approaches. Journal of Management Education 23 (5): 537-555.Abstract/FREE Full TextRigg, Clare, Kiran Trehan Rigg, Clare , and Kiran Trehan. 1999. Not critical enough? Black women raise challenges for critical management learning. Gender and Education 11 (3): 265-280.MedlineOrder article via InfotrieveRoberts, John, Robert French, Christopher Grey Roberts, John . 1996. Management education and the limits of technical rationality: The conditions and consequences of management practice. In Rethinking management education, edited by Robert French and Christopher Grey, 54-75. London: Sage.Schon, Donald Schon, Donald . 1983. The reflective practitioner: How professionals think in action. New York: Basic Books.Seager, Joni Seager, Joni . 1993. Earth follies: Feminism, politics and the environment. London: Earthscan.Shakelford, Jean Shakelford, Jean . 1992. Feminist pedagogy: A means for bringing critical thinking and creativity into the classroom. American Economic Review 82 (2): 570-576.Web of ScienceShimp, Terence A., Chris T. Allen, Deborah R. John Shimp, Terence A. 1994. Academic Appalachia and the discipline of consumer research. In Advances in consumer research, edited by Chris T. Allen and Deborah R. John, 1-7. Provo, UT: Association for Consumer Research.Sinclair, Amanda Sinclair, Amanda . 1997. The MBA through women’s eyes. Learning and pedagogy in management education. Management Learning 28(3):313-330.AbstractSmith, Michael, John Robbins Smith, Michael , and John Robbins. 1991. Marketing education and marketing management: Some thoughts on compatibility and integration. Journal of Marketing Education 13 (fall): 33-39.MedlineOrder article via InfotrieveStern, Barbara, Janeen A. Costa Stern, Barbara . 1993. Curriculum change: Feminist theory in the classroom. In Proceedings of the Second Conference on Gender and Consumer Research, edited by Janeen A. Costa, 228-236. Provo, UT: Association for Consumer Research.Thomas, Michael J. Thomas, Michael J. 1997. Consumer market research: Does it have validity? Some postmodern thoughts. Marketing Intelligence and Planning 15 (2/3): 54-60.CrossRefThompson, Jane, Janet McGivern Thompson, Jane , and Janet McGivern. 1996. Parody, process and practice: Perspectives for management education? Management Learning 27 (1): 21-35.AbstractTurnquist, Philip, Dennis Bialaszewski, LeRoy Franklin Turnquist, Philip , Dennis Bialaszewski, and LeRoy Franklin. 1991. The undergraduate curriculum: A descriptive overview. Journal of Marketing Education 13 (spring): 40-46.Abstract/FREE Full TextWatson, Tony J. Watson, Tony J. 1994. In search of management: Culture, chaos and control in managerial work. London: Routledge.Watson, Tony J. Watson, Tony J. 2001. Beyond managism: Negotiated narratives and critical management education in practice. British Journal of Management 12:385-396.CrossRefWeb of ScienceWillmott, Hugh Willmott, Hugh . 1994. Management education: Provocations to a debate. Management Learning 25 (1): 105-136.Abstract

    PY - 2002/12/1

    Y1 - 2002/12/1

    N2 - This article examines how we can encourage students to engage critically with marketing ideas and activities. Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing studies posed by critical scholars are rarely tested or implemented in the marketing classroom. Often these are perceived as too academic and elitist to be relevant to the modern business environment. Drawing largely from debates in the management education literature, the article discusses the problems and possibilities of introducing critical reflection into the marketing curriculum and describes some strategies for encouraging critique in the marketing classroom.

    AB - This article examines how we can encourage students to engage critically with marketing ideas and activities. Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing studies posed by critical scholars are rarely tested or implemented in the marketing classroom. Often these are perceived as too academic and elitist to be relevant to the modern business environment. Drawing largely from debates in the management education literature, the article discusses the problems and possibilities of introducing critical reflection into the marketing curriculum and describes some strategies for encouraging critique in the marketing classroom.

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