Critical factors underpinning the e-CRM activities of SMEs

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherAnkara University
Number of pages15
Publication statusPublished - 7 Apr 2009
EventAnkara University International Marketing and Entrepreneurship Conference - Ankara University
Duration: 7 Apr 2009 → …

Conference

ConferenceAnkara University International Marketing and Entrepreneurship Conference
Period7/04/09 → …

Cite this

Harrigan, P., Ramsey, E., & Ibbotson, P. (2009). Critical factors underpinning the e-CRM activities of SMEs. In Unknown Host Publication Ankara University.