Critical factors underpinning the e-CRM activities of SMEs

Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Unknown Host Publication
Publisher	Ankara University
Number of pages	15
Publication status	Published (in print/issue) - 7 Apr 2009
Event	Ankara University International Marketing and Entrepreneurship Conference - Ankara University Duration: 7 Apr 2009 → …

Conference	Ankara University International Marketing and Entrepreneurship Conference
Period	7/04/09 → …

Cite this

@inproceedings{d33eb21fa1554baa8a30245becfbc349,

title = "Critical factors underpinning the e-CRM activities of SMEs",

author = "Paul Harrigan and Elaine Ramsey and Patrick Ibbotson",

year = "2009",

month = apr,

day = "7",

language = "English",

booktitle = "Unknown Host Publication",

publisher = "Ankara University",

address = "Turkey",

note = "Ankara University International Marketing and Entrepreneurship Conference ; Conference date: 07-04-2009",

}