Critical factors underpinning the e-CRM activities of SMEs

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages15
Publication statusPublished - 7 Apr 2009
EventAnkara University International Marketing and Entrepreneurship Conference - Ankara University
Duration: 7 Apr 2009 → …

Conference

ConferenceAnkara University International Marketing and Entrepreneurship Conference
Period7/04/09 → …

Cite this

@inproceedings{d33eb21fa1554baa8a30245becfbc349,
title = "Critical factors underpinning the e-CRM activities of SMEs",
author = "Paul Harrigan and Elaine Ramsey and Patrick Ibbotson",
year = "2009",
month = "4",
day = "7",
language = "English",
booktitle = "Unknown Host Publication",

}

Harrigan, P, Ramsey, E & Ibbotson, P 2009, Critical factors underpinning the e-CRM activities of SMEs. in Unknown Host Publication. Ankara University International Marketing and Entrepreneurship Conference, 7/04/09.

Critical factors underpinning the e-CRM activities of SMEs. / Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick.

Unknown Host Publication. 2009.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Critical factors underpinning the e-CRM activities of SMEs

AU - Harrigan, Paul

AU - Ramsey, Elaine

AU - Ibbotson, Patrick

PY - 2009/4/7

Y1 - 2009/4/7

M3 - Conference contribution

BT - Unknown Host Publication

ER -