Critical factors underpinning the e-crm activities of SMEs

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	503-529
Journal	Journal of Marketing Management
Volume	27
Issue number	5/6
DOIs	https://doi.org/10.1080/0267257X.2010.495284
Publication status	Published (in print/issue) - 2011

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@article{7729634644db432ea4a3c79e990f2431,

title = "Critical factors underpinning the e-crm activities of SMEs",

author = "Paul Harrigan and Elaine Ramsey and Pat Ibbotson",

year = "2011",

doi = "10.1080/0267257X.2010.495284",

language = "English",

volume = "27",

pages = "503--529",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor \& Francis",

number = "5/6",

}