Critical factors underpinning the e-crm activities of SMEs

Paul Harrigan, Elaine Ramsey, Pat Ibbotson

Research output: Contribution to journalArticle

30 Citations (Scopus)
LanguageEnglish
Pages503-529
JournalJournal of Marketing Management
Volume27
Issue number5/6
DOIs
Publication statusPublished - 2011

Cite this

@article{7729634644db432ea4a3c79e990f2431,
title = "Critical factors underpinning the e-crm activities of SMEs",
author = "Paul Harrigan and Elaine Ramsey and Pat Ibbotson",
year = "2011",
doi = "10.1080/0267257X.2010.495284",
language = "English",
volume = "27",
pages = "503--529",
journal = "Journal of Marketing Management",
issn = "0267-257X",
number = "5/6",

}

Critical factors underpinning the e-crm activities of SMEs. / Harrigan, Paul; Ramsey, Elaine; Ibbotson, Pat.

In: Journal of Marketing Management, Vol. 27, No. 5/6, 2011, p. 503-529.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Critical factors underpinning the e-crm activities of SMEs

AU - Harrigan, Paul

AU - Ramsey, Elaine

AU - Ibbotson, Pat

PY - 2011

Y1 - 2011

U2 - 10.1080/0267257X.2010.495284

DO - 10.1080/0267257X.2010.495284

M3 - Article

VL - 27

SP - 503

EP - 529

JO - Journal of Marketing Management

T2 - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 5/6

ER -