Critical factors underpinning the e-crm activities of SMEs

Paul Harrigan, Elaine Ramsey, Pat Ibbotson

Research output: Contribution to journalArticle

38 Citations (Scopus)
Original languageEnglish
Pages (from-to)503-529
JournalJournal of Marketing Management
Volume27
Issue number5/6
DOIs
Publication statusPublished - 2011

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