Covert approaches to countering adult chemophobia

S Billington, RB Smith, NG Karousos, E Cowham, J Davis

    Research output: Contribution to journalArticlepeer-review

    16 Citations (Scopus)


    There is a growing need for more proactive outreach by universities to the wider public to counter the negative publicity surrounding chemistry. At present, most programmes aimed at widening participation focus on potential recruitment of juniors rather than seeking an inclusive approach. The direct participation of adults within university sponsored open events is significantly under-represented. As such, a pilot study aimed at developing a strategy through which this elusive audience can be engaged was implemented and the results have been critically evaluated. A generic programme is detailed that should allow easy transfer and uptake between institutions irrespective of size and community profile.
    Original languageEnglish
    Pages (from-to)379-380
    Issue number3
    Publication statusPublished (in print/issue) - Mar 2008


    • Chemistry
    • Multidisciplinary
    • Education
    • Scientific Disciplines


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