| Original language | English |
|---|---|
| Title of host publication | The Public Relations Handbook |
| Editors | Alison Theaker |
| Publisher | Routledge |
| Pages | 126-153 |
| ISBN (Print) | 978-0-415-59814-9 |
| Publication status | Published - 2012 |
Cite this
Wood, E., & Somerville, I. (2012). Corporate identity. In A. Theaker (Ed.), The Public Relations Handbook (pp. 126-153). Routledge.