Corporate identity

Emma Wood, Ian Somerville

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationThe Public Relations Handbook
    EditorsAlison Theaker
    PublisherRoutledge
    Pages126-153
    ISBN (Print)978-0-415-59814-9
    Publication statusPublished - 2012

    Cite this

    Wood, E., & Somerville, I. (2012). Corporate identity. In A. Theaker (Ed.), The Public Relations Handbook (pp. 126-153). Routledge.