Content Is King? Exploring the Effect of Content Marketing Capabilities on Customer Relationships in Small Firms

Daniel Hsiang Hsu, Aodheen McCartan, Barry Quinn

Research output: Contribution to conference › Paper › peer-review

83 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Content Is King? Exploring the Effect of Content Marketing Capabilities on Customer Relationships in Small Firms'. Together they form a unique fingerprint.

Social Sciences