Content Is King? Exploring the Effect of Content Marketing Capabilities on Customer Relationships in Small Firms

Daniel Hsiang Hsu, Aodheen McCartan, Barry Quinn

Research output: Contribution to conference › Paper › peer-review

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The Global Research Conference on Marketing and Entrepreneurship
Hsu, D. H. (Participant)
27 Jul 2021 → 29 Jul 2021
Activity: Participating in or organising an event › Participating in a conference, workshop, ...