Activities per year
|Title of host publication||The Global Research Conference on Marketing and Entrepreneurship|
|Subtitle of host publication||American Marketing Association Entrepreneurial Marketing SIG|
|Publication status||Accepted/In press - 5 May 2021|
|Event||(Virtual) Global Research Conference on Marketing and Entrepreneurship 2021: American Marketing Association Entrepreneurial Marketing SIG - Virtual|
Duration: 27 Jul 2021 → 29 Jul 2021
|Conference||(Virtual) Global Research Conference on Marketing and Entrepreneurship 2021|
|Abbreviated title||GRCME 2021|
|Period||27/07/21 → 29/07/21|
- Content Marketing
- Dynamic Capabilities
- Marketing Capabilities
- Customer Relationships
- Small Business Marketing
FingerprintDive into the research topics of 'Content Is King? Exploring the Effect of Content Marketing Capabilities on Customer Relationships in Small Firms'. Together they form a unique fingerprint.
- 1 Participating in a conference, workshop, ...
Daniel Hsiang Hsu (Participant)27 Jul 2021 → 29 Jul 2021
Activity: Participating in or organising an event › Participating in a conference, workshop, ...