Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush

Peter Bolan; Audrey Clements; Gary Elliott

Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush

Peter Bolan
, Audrey Clements
, Gary Elliott

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This paper explores the planning, development and marketing of a new restaurant within a seaside resort and examines the issues facing such a business venture in the context of wider food tourism and destination branding. A case-study approach was followed on 55 Degrees North restaurant in the resort of Portrush on Northern Ireland's north coast. Semi-structured interviews with restaurant owners, managers and local tourism organisations was combined with survey work conducted with locals and visiting tourists.

Original language	English
Title of host publication	Unknown Host Publication
Publisher	Ulster University Business School
Number of pages	8
Publication status	Published (in print/issue) - 12 Jun 2005
Event	Inaugural Tourism & Hospitality Research in Ireland Conference - Univerity of Ulster, Portrush campus Duration: 12 Jun 2005 → …

Conference

Conference	Inaugural Tourism & Hospitality Research in Ireland Conference
Period	12/06/05 → …

Keywords

food tourism
restaurant development
food marketing
destination branding

Cite this

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title = "Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of {\textquoteright}55 North{\textquoteright}, Portrush",

abstract = "This paper explores the planning, development and marketing of a new restaurant within a seaside resort and examines the issues facing such a business venture in the context of wider food tourism and destination branding. A case-study approach was followed on 55 Degrees North restaurant in the resort of Portrush on Northern Ireland's north coast. Semi-structured interviews with restaurant owners, managers and local tourism organisations was combined with survey work conducted with locals and visiting tourists.",

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AU - Elliott, Gary

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N2 - This paper explores the planning, development and marketing of a new restaurant within a seaside resort and examines the issues facing such a business venture in the context of wider food tourism and destination branding. A case-study approach was followed on 55 Degrees North restaurant in the resort of Portrush on Northern Ireland's north coast. Semi-structured interviews with restaurant owners, managers and local tourism organisations was combined with survey work conducted with locals and visiting tourists.

AB - This paper explores the planning, development and marketing of a new restaurant within a seaside resort and examines the issues facing such a business venture in the context of wider food tourism and destination branding. A case-study approach was followed on 55 Degrees North restaurant in the resort of Portrush on Northern Ireland's north coast. Semi-structured interviews with restaurant owners, managers and local tourism organisations was combined with survey work conducted with locals and visiting tourists.

KW - food tourism

KW - restaurant development

KW - food marketing

KW - destination branding

M3 - Conference contribution

BT - Unknown Host Publication

PB - Ulster University Business School

T2 - Inaugural Tourism & Hospitality Research in Ireland Conference

Y2 - 12 June 2005

ER -

Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush

Abstract

Conference

Keywords

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Cite this