This paper explores the planning, development and marketing of a new restaurant within a seaside resort and examines the issues facing such a business venture in the context of wider food tourism and destination branding. A case-study approach was followed on 55 Degrees North restaurant in the resort of Portrush on Northern Ireland's north coast. Semi-structured interviews with restaurant owners, managers and local tourism organisations was combined with survey work conducted with locals and visiting tourists.
|Title of host publication||Unknown Host Publication|
|Publisher||Ulster University Business School|
|Number of pages||8|
|Publication status||Published - 12 Jun 2005|
|Event||Inaugural Tourism & Hospitality Research in Ireland Conference - Univerity of Ulster, Portrush campus|
Duration: 12 Jun 2005 → …
|Conference||Inaugural Tourism & Hospitality Research in Ireland Conference|
|Period||12/06/05 → …|
- food tourism
- restaurant development
- food marketing
- destination branding
Bolan, P., Clements, A., & Elliott, G. (2005). Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush. In Unknown Host Publication Ulster University Business School.