Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush

Peter Bolan, Audrey Clements, Gary Elliott

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper explores the planning, development and marketing of a new restaurant within a seaside resort and examines the issues facing such a business venture in the context of wider food tourism and destination branding. A case-study approach was followed on 55 Degrees North restaurant in the resort of Portrush on Northern Ireland's north coast. Semi-structured interviews with restaurant owners, managers and local tourism organisations was combined with survey work conducted with locals and visiting tourists.
LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages8
Publication statusPublished - 12 Jun 2005
EventInaugural Tourism & Hospitality Research in Ireland Conference - Univerity of Ulster, Portrush campus
Duration: 12 Jun 2005 → …

Conference

ConferenceInaugural Tourism & Hospitality Research in Ireland Conference
Period12/06/05 → …

Fingerprint

Tourists
Restaurants
Resorts
Tourism
Structured interview
Marketing planning
Development planning
Destination branding
Coast
Northern Ireland
Venture
Food
Owner-managers

Keywords

  • food tourism
  • restaurant development
  • food marketing
  • destination branding

Cite this

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title = "Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush",
abstract = "This paper explores the planning, development and marketing of a new restaurant within a seaside resort and examines the issues facing such a business venture in the context of wider food tourism and destination branding. A case-study approach was followed on 55 Degrees North restaurant in the resort of Portrush on Northern Ireland's north coast. Semi-structured interviews with restaurant owners, managers and local tourism organisations was combined with survey work conducted with locals and visiting tourists.",
keywords = "food tourism, restaurant development, food marketing, destination branding",
author = "Peter Bolan and Audrey Clements and Gary Elliott",
year = "2005",
month = "6",
day = "12",
language = "English",
booktitle = "Unknown Host Publication",

}

Bolan, P, Clements, A & Elliott, G 2005, Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush. in Unknown Host Publication. Inaugural Tourism & Hospitality Research in Ireland Conference, 12/06/05.

Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush. / Bolan, Peter; Clements, Audrey; Elliott, Gary.

Unknown Host Publication. 2005.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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AB - This paper explores the planning, development and marketing of a new restaurant within a seaside resort and examines the issues facing such a business venture in the context of wider food tourism and destination branding. A case-study approach was followed on 55 Degrees North restaurant in the resort of Portrush on Northern Ireland's north coast. Semi-structured interviews with restaurant owners, managers and local tourism organisations was combined with survey work conducted with locals and visiting tourists.

KW - food tourism

KW - restaurant development

KW - food marketing

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