Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush

Peter Bolan, Audrey Clements, Gary Elliott

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper explores the planning, development and marketing of a new restaurant within a seaside resort and examines the issues facing such a business venture in the context of wider food tourism and destination branding. A case-study approach was followed on 55 Degrees North restaurant in the resort of Portrush on Northern Ireland's north coast. Semi-structured interviews with restaurant owners, managers and local tourism organisations was combined with survey work conducted with locals and visiting tourists.
Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherUlster University Business School
Number of pages8
Publication statusPublished - 12 Jun 2005
EventInaugural Tourism & Hospitality Research in Ireland Conference - Univerity of Ulster, Portrush campus
Duration: 12 Jun 2005 → …

Conference

ConferenceInaugural Tourism & Hospitality Research in Ireland Conference
Period12/06/05 → …

Keywords

  • food tourism
  • restaurant development
  • food marketing
  • destination branding

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  • Cite this

    Bolan, P., Clements, A., & Elliott, G. (2005). Contemporary Issues Facing the Establishment of a New Restaurant within a Tourist Resort : A Case-study of ’55 North’, Portrush. In Unknown Host Publication Ulster University Business School.