Consumers’ promotional buying decisions around healthy food: An application of the Theory of Planned Behaviour

Christopher McLaughlin, Sinead Furey, Lynsey Hollywood, Una McMahon-Beattie, Amy Burns, Ruth K. Price, Paul Humphreys, Moira Dean, Monique Raats, Mary McCarthy, Alan Collins, Mimi Tatlow-Golden, Celine Murrin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Business & Economics