Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Unknown Host Publication
Publisher	Irish Academy of Management
Number of pages	0
Publication status	Published (in print/issue) - 2001
Event	Irish Academy of Management Conference - University of Ulster Duration: 1 Jan 2001 → …

Conference	Irish Academy of Management Conference
Period	1/01/01 → …

Cite this

@inproceedings{1991c92f9e804a89961d026c17d2cd6d,

title = "Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value",

author = "Sharon Ponsonby",

year = "2001",

language = "English",

booktitle = "Unknown Host Publication",

publisher = "Irish Academy of Management",

address = "Ireland",

note = "Irish Academy of Management Conference ; Conference date: 01-01-2001",

}