Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationUnknown Host Publication
    PublisherIrish Academy of Management
    Number of pages0
    Publication statusPublished - 2001
    EventIrish Academy of Management Conference - University of Ulster
    Duration: 1 Jan 2001 → …

    Conference

    ConferenceIrish Academy of Management Conference
    Period1/01/01 → …

    Cite this