Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    LanguageEnglish
    Title of host publicationUnknown Host Publication
    Number of pages0
    Publication statusPublished - 2001
    EventIrish Academy of Management Conference - University of Ulster
    Duration: 1 Jan 2001 → …

    Conference

    ConferenceIrish Academy of Management Conference
    Period1/01/01 → …

    Cite this

    @inproceedings{1991c92f9e804a89961d026c17d2cd6d,
    title = "Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value",
    author = "Sharon Ponsonby",
    year = "2001",
    language = "English",
    booktitle = "Unknown Host Publication",

    }

    Ponsonby, S 2001, Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value. in Unknown Host Publication. Irish Academy of Management Conference, 1/01/01.

    Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value. / Ponsonby, Sharon.

    Unknown Host Publication. 2001.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    TY - GEN

    T1 - Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value

    AU - Ponsonby, Sharon

    PY - 2001

    Y1 - 2001

    M3 - Conference contribution

    BT - Unknown Host Publication

    ER -