Connect with sports fans: an exploration of gambling operators’ strategies for using sport to build brand community through broadcast and social media on the island of Ireland.

Tugce Bidav, Aphra Kerr, P J Kitchin, Erin McEvoy, John O'Brennan

Research output: Contribution to conference › Abstract › peer-review

2024
An exploration of the awareness, exposure and perceptions of gambling marketing through sport on children and young people aged 14-17 throughout the island of Ireland.
McEvoy, E., Kitchin, P. J., Kerr, A., O'Brennan, J. & Bidav, T., 21 Jun 2024.
Research output: Contribution to conference › Paper › peer-review
CODE RED: Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland
Kerr, A., Kitchin, P. J., O'Brennan, J., Bidav, T. & McEvoy, E., 4 Oct 2024, 36 p.
Research output: Book/Report › Commissioned report

Open Access
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Young people’s awareness, critique and resistance to gambling marketing through sport
Bidav, T., McEvoy, E., Kitchin, P. J., Kerr, A. & O'Brennan, J., 9 May 2024.
Research output: Contribution to conference › Abstract › peer-review
2023
Assessing the Exposure of Young People to Gambling Marketing Through Sport on the Island of Ireland.
McEvoy, E., Kitchin, P. J., Kerr, A. & O'Brennan, J., 1 Oct 2023, (Published online) EASM 2023 CONFERENCE PROCEEDINGS BOOK OF ABSTRACTS: 31st European Association for Sport Management Conference. 1 ed. Vol. 1. p. 152-153 2 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Research output