Connect with sports fans: an exploration of gambling operators’ strategies for using sport to build brand community through broadcast and social media on the island of Ireland.

Tugce Bidav
, Aphra Kerr
, P J Kitchin
, Erin McEvoy
, John O'Brennan

National University of Ireland, Maynooth

Research output: Contribution to conference › Abstract › peer-review

2 Other
1 Organising a conference, workshop, ...

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‘When the fun stops’ ESRC Festival of Social Science NI 2021
Kitchin, P. J. (Organiser), McEvoy, E. (Participant), Thomas, S. (Participant), Fulton, C. (Participant), Grimes, J. (Participant) & Grant, B. (Participant)
16 Nov 2021
Activity: Participating in or organising an event › Organising a conference, workshop, ...