Abstract
This study set out to assess the ability of the Theory of Planned Behaviour (TPB) to predict and explain condom use in a traditional African context and in particular to assess the relative contributions of individual and normative constructs. A questionnaire survey was administered to 152 young adults (48% male, 52% female) at two points in time. Key constructs contained within the TPB were measured at Time 1. A short follow-up set of items was administered one week later at Time 2, thereby allowing for the measurement of actual behaviour. The results not only provide strong support for the predictive power of the TPB, since 67% of the variance in intention was explained, but also highlight the extent to which sexual behaviour in a rural location is governed by family/social influences. Subjective norm not only proved to be one of the most significant elements of the TPB model, together with self-efficacy ( neither attitude nor perceived control were significantly involved), but `my family' emerged as the most significant other. As such, the findings offer empirical evidence to support interventions that penetrate community networks.
Original language | English |
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Pages (from-to) | 729-739 |
Journal | AIDS Care |
Volume | 17 |
Issue number | 6 |
DOIs | |
Publication status | Published (in print/issue) - Aug 2005 |