Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference

Geoff Simmons

Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published (in print/issue) - 2017
Event	20th Irish Academy of Management Conference, Belfast, September, 2017 - Queen's University Belfast, Belfast, United Kingdom Duration: 30 Aug 2017 → 1 Sept 2017 http://programme.exordo.com/iam2017/

Conference

Conference	20th Irish Academy of Management Conference, Belfast, September, 2017
Country/Territory	United Kingdom
City	Belfast
Period	30/08/17 → 1/09/17
Internet address	http://programme.exordo.com/iam2017/

Cite this

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title = "Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference",

author = "Geoff Simmons",

year = "2017",

language = "English",

note = "20th Irish Academy of Management Conference, Belfast, September, 2017 ; Conference date: 30-08-2017 Through 01-09-2017",

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TY - CONF

T1 - Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective

T2 - 20th Irish Academy of Management Conference, Belfast, September, 2017

AU - Simmons, Geoff

PY - 2017

Y1 - 2017

UR - http://programme.exordo.com/iam2017/delegates/presentation/22/

M3 - Paper

Y2 - 30 August 2017 through 1 September 2017

ER -

Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference

Conference

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Cite this