Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2017
Event20th Irish Academy of Management Conference, Belfast, September, 2017 - Queen's University Belfast, Belfast, United Kingdom
Duration: 30 Aug 20171 Sep 2017
http://programme.exordo.com/iam2017/

Conference

Conference20th Irish Academy of Management Conference, Belfast, September, 2017
CountryUnited Kingdom
CityBelfast
Period30/08/171/09/17
Internet address

Cite this

Simmons, G. (2017). Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective: Irish Academy of Management Conference. Paper presented at 20th Irish Academy of Management Conference, Belfast, September, 2017, Belfast, United Kingdom.