Competitive Advantage in Small to Medium Sized Enterprises

Aodheen O'Donnell, Audrey Gilmore, David Carson, Darryl Cummins

Research output: Contribution to journalArticle

57 Citations (Scopus)
LanguageEnglish
Pages205-223
JournalThe Journal of Strategic Marketing
Volume10
Issue number3
DOIs
Publication statusPublished - 2002

Cite this

O'Donnell, Aodheen ; Gilmore, Audrey ; Carson, David ; Cummins, Darryl. / Competitive Advantage in Small to Medium Sized Enterprises. In: The Journal of Strategic Marketing. 2002 ; Vol. 10, No. 3. pp. 205-223.
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Competitive Advantage in Small to Medium Sized Enterprises. / O'Donnell, Aodheen; Gilmore, Audrey; Carson, David; Cummins, Darryl.

In: The Journal of Strategic Marketing, Vol. 10, No. 3, 2002, p. 205-223.

Research output: Contribution to journalArticle

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AU - Gilmore, Audrey

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