Competitive Advantage in Small to Medium Sized Enterprises

Aodheen O'Donnell, Audrey Gilmore, David Carson, Darryl Cummins

Research output: Contribution to journalArticle

66 Citations (Scopus)
Original languageEnglish
Pages (from-to)205-223
JournalThe Journal of Strategic Marketing
Volume10
Issue number3
DOIs
Publication statusPublished - 2002

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