Cinnabon on a Roll Across all channels

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution › peer-review

Keywords

@inbook{0e51551d05b5471082f91a0743d70e90,

title = "Cinnabon on a Roll Across all channels",

keywords = "marketing",

author = "Mark Durkin and L.E. Hollywood",

year = "2015",

month = jan,

day = "1",

language = "English",

isbn = "ISBN-13 9780077167950",

pages = "420 -- 426",

editor = "John Fahy and David Jobber",

booktitle = "Foundations of Marketing",

edition = "5th ",

}