Catching the tram to Coventry: Balancing care and international student recruitment in Hong Kong

Research output: Contribution to conferencePaper

Abstract

In July 2017 I climbed onto the Coventry University tram in Hong Kong together with several of the University’s international student recruitment staff. It was one of two trams covered in the Coventry University logo and advertising opportunities to study at a “top UK University”. That evening it was the venue for a pre-departure meeting for their international students, with pizza and staff on hand to answer any important questions they may have had prior to leaving for the UK. Such an attempt was an effort not only to create a sense of care for the students, but also to highlight the dynamism of the University – and brand – which were literally on the move. However, there was more to it that this alone. This was the culmination of week were competition for students had been fierce, and there had been a wave of international student recruitment events throughout Hong Kong following the release of the results of the Diploma of Secondary Education. This paper analyses these dynamics contrasting the desire for care for students, alongside a need to ensure enrolments within a highly marketized higher education system which often relies on successful international student recruitment.

Conference

Conference2nd International Conference on Migration and Mobilities
CountryUnited Kingdom
CityPlymouth
Period12/07/1813/07/18

Fingerprint

Hong Kong
student
staff
dynamism
secondary education
education system
event

Cite this

Beech, S. E. (2018). Catching the tram to Coventry: Balancing care and international student recruitment in Hong Kong. Paper presented at 2nd International Conference on Migration and Mobilities, Plymouth, United Kingdom.
Beech, Suzanne E. / Catching the tram to Coventry: Balancing care and international student recruitment in Hong Kong. Paper presented at 2nd International Conference on Migration and Mobilities, Plymouth, United Kingdom.
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title = "Catching the tram to Coventry: Balancing care and international student recruitment in Hong Kong",
abstract = "In July 2017 I climbed onto the Coventry University tram in Hong Kong together with several of the University’s international student recruitment staff. It was one of two trams covered in the Coventry University logo and advertising opportunities to study at a “top UK University”. That evening it was the venue for a pre-departure meeting for their international students, with pizza and staff on hand to answer any important questions they may have had prior to leaving for the UK. Such an attempt was an effort not only to create a sense of care for the students, but also to highlight the dynamism of the University – and brand – which were literally on the move. However, there was more to it that this alone. This was the culmination of week were competition for students had been fierce, and there had been a wave of international student recruitment events throughout Hong Kong following the release of the results of the Diploma of Secondary Education. This paper analyses these dynamics contrasting the desire for care for students, alongside a need to ensure enrolments within a highly marketized higher education system which often relies on successful international student recruitment.",
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Beech, SE 2018, 'Catching the tram to Coventry: Balancing care and international student recruitment in Hong Kong' Paper presented at 2nd International Conference on Migration and Mobilities, Plymouth, United Kingdom, 12/07/18 - 13/07/18, .

Catching the tram to Coventry: Balancing care and international student recruitment in Hong Kong. / Beech, Suzanne E.

2018. Paper presented at 2nd International Conference on Migration and Mobilities, Plymouth, United Kingdom.

Research output: Contribution to conferencePaper

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T1 - Catching the tram to Coventry: Balancing care and international student recruitment in Hong Kong

AU - Beech, Suzanne E.

PY - 2018/7

Y1 - 2018/7

N2 - In July 2017 I climbed onto the Coventry University tram in Hong Kong together with several of the University’s international student recruitment staff. It was one of two trams covered in the Coventry University logo and advertising opportunities to study at a “top UK University”. That evening it was the venue for a pre-departure meeting for their international students, with pizza and staff on hand to answer any important questions they may have had prior to leaving for the UK. Such an attempt was an effort not only to create a sense of care for the students, but also to highlight the dynamism of the University – and brand – which were literally on the move. However, there was more to it that this alone. This was the culmination of week were competition for students had been fierce, and there had been a wave of international student recruitment events throughout Hong Kong following the release of the results of the Diploma of Secondary Education. This paper analyses these dynamics contrasting the desire for care for students, alongside a need to ensure enrolments within a highly marketized higher education system which often relies on successful international student recruitment.

AB - In July 2017 I climbed onto the Coventry University tram in Hong Kong together with several of the University’s international student recruitment staff. It was one of two trams covered in the Coventry University logo and advertising opportunities to study at a “top UK University”. That evening it was the venue for a pre-departure meeting for their international students, with pizza and staff on hand to answer any important questions they may have had prior to leaving for the UK. Such an attempt was an effort not only to create a sense of care for the students, but also to highlight the dynamism of the University – and brand – which were literally on the move. However, there was more to it that this alone. This was the culmination of week were competition for students had been fierce, and there had been a wave of international student recruitment events throughout Hong Kong following the release of the results of the Diploma of Secondary Education. This paper analyses these dynamics contrasting the desire for care for students, alongside a need to ensure enrolments within a highly marketized higher education system which often relies on successful international student recruitment.

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Beech SE. Catching the tram to Coventry: Balancing care and international student recruitment in Hong Kong. 2018. Paper presented at 2nd International Conference on Migration and Mobilities, Plymouth, United Kingdom.