Carnivals have evolved to become a critical element of festival opportunity within destinations. Some destinations are promoted on the back of major carnivals; the most famous being Mardi Gras, New Orleans, other include Rio de Janerio, Brazil; the winter carnival in Quebec City, Canada. Most people associate carnivals with New Orleans and Rio de Janeri; but the opportunity to run a carnival as part of a destinations wider opportunity to showcase its festival mix has allowed most destinations to promote its festivals opportunity to a market place beyond the local and regional sphere. This paper examines the role of carnivals in Belfast over the years as a result of the actions of one company, the BEAT initiative.
|Title of host publication||International Conference on Tourism and Events: Opportunities, Impacts and Change|
|Editors||Stephen Boyd, Una McMahon-Beattie|
|Place of Publication||Belfast|
|Publication status||Published - 2012|
Boyd, S., & Boyd, D. (2012). Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast. In S. Boyd, & U. McMahon-Beattie (Eds.), International Conference on Tourism and Events: Opportunities, Impacts and Change (pp. 50-59). Ulster University.