Abstract
Carnivals have evolved to become a critical element of festival opportunity within destinations. Some destinations are promoted on the back of major carnivals; the most famous being Mardi Gras, New Orleans, other include Rio de Janerio, Brazil; the winter carnival in Quebec City, Canada. Most people associate carnivals with New Orleans and Rio de Janeri; but the opportunity to run a carnival as part of a destinations wider opportunity to showcase its festival mix has allowed most destinations to promote its festivals opportunity to a market place beyond the local and regional sphere. This paper examines the role of carnivals in Belfast over the years as a result of the actions of one company, the BEAT initiative.
| Original language | English |
|---|---|
| Title of host publication | International Conference on Tourism and Events: Opportunities, Impacts and Change |
| Editors | Stephen Boyd, Una McMahon-Beattie |
| Place of Publication | Belfast |
| Publisher | Ulster University |
| Pages | 50-59 |
| ISBN (Print) | 978-1-85923-252-1 |
| Publication status | Published (in print/issue) - 2012 |