Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast

Stephen Boyd, David Boyd

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Carnivals have evolved to become a critical element of festival opportunity within destinations. Some destinations are promoted on the back of major carnivals; the most famous being Mardi Gras, New Orleans, other include Rio de Janerio, Brazil; the winter carnival in Quebec City, Canada. Most people associate carnivals with New Orleans and Rio de Janeri; but the opportunity to run a carnival as part of a destinations wider opportunity to showcase its festival mix has allowed most destinations to promote its festivals opportunity to a market place beyond the local and regional sphere. This paper examines the role of carnivals in Belfast over the years as a result of the actions of one company, the BEAT initiative.
LanguageEnglish
Title of host publicationInternational Conference on Tourism and Events: Opportunities, Impacts and Change
EditorsStephen Boyd, Una McMahon-Beattie
Place of PublicationBelfast
Pages50-59
Publication statusPublished - 2012

Fingerprint

major event
festival
carnival
Brazil
Canada
market

Cite this

Boyd, S., & Boyd, D. (2012). Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast. In S. Boyd, & U. McMahon-Beattie (Eds.), International Conference on Tourism and Events: Opportunities, Impacts and Change (pp. 50-59). Belfast.
Boyd, Stephen ; Boyd, David. / Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast. International Conference on Tourism and Events: Opportunities, Impacts and Change. editor / Stephen Boyd ; Una McMahon-Beattie. Belfast, 2012. pp. 50-59
@inbook{297633bd3c644e2ba037a1b49775051e,
title = "Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast",
abstract = "Carnivals have evolved to become a critical element of festival opportunity within destinations. Some destinations are promoted on the back of major carnivals; the most famous being Mardi Gras, New Orleans, other include Rio de Janerio, Brazil; the winter carnival in Quebec City, Canada. Most people associate carnivals with New Orleans and Rio de Janeri; but the opportunity to run a carnival as part of a destinations wider opportunity to showcase its festival mix has allowed most destinations to promote its festivals opportunity to a market place beyond the local and regional sphere. This paper examines the role of carnivals in Belfast over the years as a result of the actions of one company, the BEAT initiative.",
author = "Stephen Boyd and David Boyd",
year = "2012",
language = "English",
isbn = "978-1-85923-252-1",
pages = "50--59",
editor = "Stephen Boyd and Una McMahon-Beattie",
booktitle = "International Conference on Tourism and Events: Opportunities, Impacts and Change",

}

Boyd, S & Boyd, D 2012, Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast. in S Boyd & U McMahon-Beattie (eds), International Conference on Tourism and Events: Opportunities, Impacts and Change. Belfast, pp. 50-59.

Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast. / Boyd, Stephen; Boyd, David.

International Conference on Tourism and Events: Opportunities, Impacts and Change. ed. / Stephen Boyd; Una McMahon-Beattie. Belfast, 2012. p. 50-59.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast

AU - Boyd, Stephen

AU - Boyd, David

PY - 2012

Y1 - 2012

N2 - Carnivals have evolved to become a critical element of festival opportunity within destinations. Some destinations are promoted on the back of major carnivals; the most famous being Mardi Gras, New Orleans, other include Rio de Janerio, Brazil; the winter carnival in Quebec City, Canada. Most people associate carnivals with New Orleans and Rio de Janeri; but the opportunity to run a carnival as part of a destinations wider opportunity to showcase its festival mix has allowed most destinations to promote its festivals opportunity to a market place beyond the local and regional sphere. This paper examines the role of carnivals in Belfast over the years as a result of the actions of one company, the BEAT initiative.

AB - Carnivals have evolved to become a critical element of festival opportunity within destinations. Some destinations are promoted on the back of major carnivals; the most famous being Mardi Gras, New Orleans, other include Rio de Janerio, Brazil; the winter carnival in Quebec City, Canada. Most people associate carnivals with New Orleans and Rio de Janeri; but the opportunity to run a carnival as part of a destinations wider opportunity to showcase its festival mix has allowed most destinations to promote its festivals opportunity to a market place beyond the local and regional sphere. This paper examines the role of carnivals in Belfast over the years as a result of the actions of one company, the BEAT initiative.

M3 - Chapter

SN - 978-1-85923-252-1

SP - 50

EP - 59

BT - International Conference on Tourism and Events: Opportunities, Impacts and Change

A2 - Boyd, Stephen

A2 - McMahon-Beattie, Una

CY - Belfast

ER -

Boyd S, Boyd D. Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast. In Boyd S, McMahon-Beattie U, editors, International Conference on Tourism and Events: Opportunities, Impacts and Change. Belfast. 2012. p. 50-59