Capturing the essence of a brand from its history: The case of Scottish tourism marketing

I Yeoman, A Durie, U McMahon-Beattie, A Palmer

Research output: Contribution to journalArticlepeer-review

22 Citations (Scopus)

Fingerprint Dive into the research topics of 'Capturing the essence of a brand from its history: The case of Scottish tourism marketing'. Together they form a unique fingerprint.

Business & Economics