Building Competitive Advantage on the Internet using Relationship Marketing

Marian Norwood, Maurice Mulvenna, AG Büchner, C Grant

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

36 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Building Competitive Advantage on the Internet using Relationship Marketing'. Together they form a unique fingerprint.

Economics, Econometrics and Finance