Branding strategies for high technology products: The effects of consumer and product innovativeness

Yann Truong, Richard Klink, Geoff Simmons, Amir Grinstein, Mark Palmer

Research output: Contribution to journal › Article › peer-review

51 Citations (Scopus)

1 results
- Last Name(descending)

Geoff Simmons
- Department of Hospitality & Tourism Mgmt - Professor of Marketing and Consumer Insight
- Ulster University Business School - Full Professor
Person: Academic