Brand Mascots And Other Marketing Animals

Stephen Brown (Editor), Sharon Ponsonby-McCabe (Editor)

Research output: Book/ReportAnthology

6 Citations (Scopus)
Original languageEnglish
PublisherRoutledge
Number of pages300
ISBN (Print)978-0-415-82676-1
Publication statusPublished - 19 Jun 2014

Cite this

Brown, S., & Ponsonby-McCabe, S. (Eds.) (2014). Brand Mascots And Other Marketing Animals. Routledge.