Brand Mascots And Other Marketing Animals

Stephen Brown (Editor), Sharon Ponsonby-McCabe (Editor)

Research output: Book/ReportAnthology

6 Citations (Scopus)
LanguageEnglish
Number of pages300
Publication statusPublished - 19 Jun 2014

Cite this

Brown, S., & Ponsonby-McCabe, S. (Eds.) (2014). Brand Mascots And Other Marketing Animals.
Brown, Stephen (Editor) ; Ponsonby-McCabe, Sharon (Editor). / Brand Mascots And Other Marketing Animals. 2014. 300 p.
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title = "Brand Mascots And Other Marketing Animals",
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day = "19",
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isbn = "978-0-415-82676-1",

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Brown, S & Ponsonby-McCabe, S (eds) 2014, Brand Mascots And Other Marketing Animals.

Brand Mascots And Other Marketing Animals. / Brown, Stephen (Editor); Ponsonby-McCabe, Sharon (Editor).

2014. 300 p.

Research output: Book/ReportAnthology

TY - BOOK

T1 - Brand Mascots And Other Marketing Animals

A2 - Brown, Stephen

A2 - Ponsonby-McCabe, Sharon

PY - 2014/6/19

Y1 - 2014/6/19

M3 - Anthology

SN - 978-0-415-82676-1

BT - Brand Mascots And Other Marketing Animals

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Brown S, (ed.), Ponsonby-McCabe S, (ed.). Brand Mascots And Other Marketing Animals. 2014. 300 p.