| Original language | English |
|---|---|
| Publisher | Routledge |
| Number of pages | 300 |
| ISBN (Print) | 978-0-415-82676-1 |
| Publication status | Published (in print/issue) - 19 Jun 2014 |
Brand Mascots And Other Marketing Animals
Stephen Brown (Editor), Sharon Ponsonby-McCabe (Editor)
Research output: Book/Report › Anthology › peer-review
11
Citations
(Scopus)