Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG

David Falls, Geoff Simmons, Adele Dunn, Mark Palmer

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages250
Publication statusPublished - 7 Apr 2011
Event7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG - Said Business School, University of Oxford, UK.
Duration: 7 Apr 2011 → …

Conference

Conference7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG
Period7/04/11 → …

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