Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG

David Falls; Geoff Simmons; Adele Dunn; Mark Palmer

Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG

David Falls, Geoff Simmons, Adele Dunn, Mark Palmer

Research output: Contribution to conference › Paper

Original language	English
Number of pages	250
Publication status	Published - 7 Apr 2011
Event	7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG - Said Business School, University of Oxford, UK. Duration: 7 Apr 2011 → …

Conference

Conference	7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG
Period	7/04/11 → …

Cite this

Falls, D., Simmons, G., Dunn, A., & Palmer, M. (2011). Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG. Paper presented at 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, .

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title = "Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG",

author = "David Falls and Geoff Simmons and Adele Dunn and Mark Palmer",

note = "7th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford ; Conference date: 05-04-2011 Through 07-04-2011; 7th Global Brand Conference of the Academy of Marketing{\textquoteright}s Brand, Corporate Identity and Reputation SIG ; Conference date: 07-04-2011",

year = "2011",

month = apr,

day = "7",

language = "English",

}

Brand governance in social networking site communities : Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG. / Falls, David; Simmons, Geoff; Dunn, Adele; Palmer, Mark.

2011. Paper presented at 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, .

Research output: Contribution to conference › Paper

TY - CONF

T1 - Brand governance in social networking site communities

T2 - 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG

AU - Falls, David

AU - Simmons, Geoff

AU - Dunn, Adele

AU - Palmer, Mark

N1 - 7th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford ; Conference date: 05-04-2011 Through 07-04-2011

PY - 2011/4/7

Y1 - 2011/4/7

M3 - Paper

Y2 - 7 April 2011

ER -