Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG

David Falls; Geoff Simmons; Adele Dunn; Mark Palmer

Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG

David Falls, Geoff Simmons, Adele Dunn, Mark Palmer

Research output: Contribution to conference › Paper › peer-review

Original language	English
Number of pages	250
Publication status	Published - 7 Apr 2011
Event	7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG - Said Business School, University of Oxford, UK. Duration: 7 Apr 2011 → …

Conference

Conference	7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG
Period	7/04/11 → …

Bibliographical note

7th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford ; Conference date: 05-04-2011 Through 07-04-2011

Cite this

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title = "Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG",

author = "David Falls and Geoff Simmons and Adele Dunn and Mark Palmer",

note = "7th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford ; Conference date: 05-04-2011 Through 07-04-2011; 7th Global Brand Conference of the Academy of Marketing{\textquoteright}s Brand, Corporate Identity and Reputation SIG ; Conference date: 07-04-2011",

year = "2011",

month = apr,

day = "7",

language = "English",

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Brand governance in social networking site communities : Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG. / Falls, David; Simmons, Geoff; Dunn, Adele et al.

2011. Paper presented at 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Brand governance in social networking site communities

T2 - 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG

AU - Falls, David

AU - Simmons, Geoff

AU - Dunn, Adele

AU - Palmer, Mark

N1 - 7th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford ; Conference date: 05-04-2011 Through 07-04-2011

PY - 2011/4/7

Y1 - 2011/4/7

M3 - Paper

Y2 - 7 April 2011

ER -