Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG

David Falls, Geoff Simmons, Adele Dunn, Mark Palmer

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages250
Publication statusPublished - 7 Apr 2011
Event7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG - Said Business School, University of Oxford, UK.
Duration: 7 Apr 2011 → …

Conference

Conference7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG
Period7/04/11 → …

Cite this

Falls, D., Simmons, G., Dunn, A., & Palmer, M. (2011). Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG. Paper presented at 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, .