@conference{be7cf460b4be4473a66ca9c93abe3604,
title = "Brand governance in social networking site communities: Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG",
author = "David Falls and Geoff Simmons and Adele Dunn and Mark Palmer",
note = "7th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford ; Conference date: 05-04-2011 Through 07-04-2011; 7th Global Brand Conference of the Academy of Marketing{\textquoteright}s Brand, Corporate Identity and Reputation SIG ; Conference date: 07-04-2011",
year = "2011",
month = apr,
day = "7",
language = "English",
}