Brand governance in social networking site communities

David Falls, Geoff Simmons, Adele Dunn, Mark Palmer

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages250
Publication statusPublished - 7 Apr 2011
Event7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG - Said Business School, University of Oxford, UK.
Duration: 7 Apr 2011 → …

Conference

Conference7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG
Period7/04/11 → …

Cite this

Falls, D., Simmons, G., Dunn, A., & Palmer, M. (2011). Brand governance in social networking site communities. In Unknown Host Publication
Falls, David ; Simmons, Geoff ; Dunn, Adele ; Palmer, Mark. / Brand governance in social networking site communities. Unknown Host Publication. 2011.
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title = "Brand governance in social networking site communities",
author = "David Falls and Geoff Simmons and Adele Dunn and Mark Palmer",
year = "2011",
month = "4",
day = "7",
language = "English",
booktitle = "Unknown Host Publication",

}

Falls, D, Simmons, G, Dunn, A & Palmer, M 2011, Brand governance in social networking site communities. in Unknown Host Publication. 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, 7/04/11.

Brand governance in social networking site communities. / Falls, David; Simmons, Geoff; Dunn, Adele; Palmer, Mark.

Unknown Host Publication. 2011.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Brand governance in social networking site communities

AU - Falls, David

AU - Simmons, Geoff

AU - Dunn, Adele

AU - Palmer, Mark

PY - 2011/4/7

Y1 - 2011/4/7

M3 - Conference contribution

BT - Unknown Host Publication

ER -

Falls D, Simmons G, Dunn A, Palmer M. Brand governance in social networking site communities. In Unknown Host Publication. 2011