Brand governance in social networking site communities

David Falls, Geoff Simmons, Adele Dunn, Mark Palmer

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherAcademy of Marketing
Number of pages250
Publication statusPublished - 7 Apr 2011
Event7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG - Said Business School, University of Oxford, UK.
Duration: 7 Apr 2011 → …

Conference

Conference7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG
Period7/04/11 → …

Cite this

Falls, D., Simmons, G., Dunn, A., & Palmer, M. (2011). Brand governance in social networking site communities. In Unknown Host Publication Academy of Marketing.