Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot

Research output: Book/Report › Book › peer-review

3 Citations (Scopus)

Name	Brand Mascots: And Other Marketing Animals

Access to Document

TY - BOOK

T1 - Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot

AU - Stevens, L.

AU - Maclaran, P.

AU - Kearney, M.

PY - 2014

Y1 - 2014

UR - https://www.scopus.com/pages/publications/84955708385

U2 - 10.4324/9780203527757

DO - 10.4324/9780203527757

M3 - Book

T3 - Brand Mascots: And Other Marketing Animals

BT - Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot

ER -