| Original language | Undefined |
|---|---|
| DOIs | |
| Publication status | Published (in print/issue) - 2014 |
Publication series
| Name | Brand Mascots: And Other Marketing Animals |
|---|
Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot
L. Stevens, P. Maclaran, M. Kearney
Research output: Book/Report › Book › peer-review
3
Citations
(Scopus)